Social Media Manager

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ŌURA

201 - 500 employees

🧘 Wellness

Wellness • Wearables • Health

ŌURA is a company that produces smart rings designed to provide in-depth health metrics and insights. The Oura Ring tracks a variety of health-related data such as sleep patterns, heart rate, activity levels, and stress. It aims to help users live healthier and more productive lives through accurate biometrics tracked via a comfortable ring worn all day and night. With features that benefit women's health, heart health, and overall wellness, ŌURA rings are marketed as both technologically advanced and user-friendly devices for personal health monitoring.

📋 Description

• Build Oura’s Social Strategy & Thought Leadership Presence • Develop and execute Oura’s LinkedIn and broader social strategy across brand, clinical, scientific and commercial narratives • Identify key storylines, perspectives, and insights that position Oura as a leader in health, longevity, and human performance • Translate complex topics into accessible, engaging content that resonates with both consumer and professional audiences • Ensure consistency in voice and quality while allowing for authentic expression from individual contributors • Develop and Scale an Employee Advocacy System • Build and operationalize Oura’s employee advocacy program across executives, scientists, and commercial leaders • Create frameworks, templates, and workflows that enable consistent, high-quality posting across individuals • Partner with stakeholders to identify priority voices and support them in developing their presence • Explore tools and AI-enabled workflows to streamline content creation and participation at scale • Track participation, engagement, and content performance to continuously refine the program • Create a Cohesive Content System • Design and implement a content system that captures and packages insight from internal teams - science, product, leadership, and commercial - into ongoing thought leadership and campaign content • Balance planned content with responsive opportunities, ensuring the team can move quickly without losing focus • Partner with Creative to develop formats and templates that elevate quality while enabling scale • Collaborate Across Teams to Drive Alignment and Impact • Partner closely with the Director of Social Media & Influencers to align commercial and consumer strategies • Work cross-functionally with Commercial, Science, Creative, and Marketing teams to ensure clarity and consistency • Provide guidance to internal stakeholders on best practices for social participation and thought leadership • Bring insights back into the organization, helping inform broader strategy and storytelling • Manage relationships with external agencies and freelance partners, ensuring their output aligns with Oura's voice, quality standards, and content strategy

🎯 Requirements

• 5–8 years of experience in social media, content strategy, or thought leadership, ideally within a consumer, healthcare, or technology company • Experience working with executives, subject matter experts, or cross functional teams to develop external-facing content • Strong writing and storytelling skills, with the ability to translate complex topics into clear, engaging narratives • Hands-on content creation experience, including short-form video editing (e.g., Reels, TikTok, LinkedIn video) - this is not purely a strategy role, and the ability to shoot, edit, and ship content personally is important • Experience building or scaling programs, systems, or workflows (employee advocacy experience is a strong plus) • Understanding of LinkedIn and other platforms as channels for influence, credibility, and professional engagement • Ability to balance strategic thinking with hands-on execution in a fast-moving environment • Strong cross-functional collaboration skills and comfort working with diverse stakeholders • Familiarity with AI tools or interest in leveraging them to scale content creation is a plus

🏖️ Benefits

• Competitive salary • Health, dental, vision insurance, and mental health resources • An Oura Ring of your own during your tenure • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off *prorated • Paid sick leave

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