SEO and AI Search Specialist

🕒 April 9

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

US Fertility

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

🔬 Science

B2B • Science

US Fertility is the largest physician-led fertility network in the United States, bringing together reproductive medicine practices to deliver high clinical standards and improved pregnancy rates. The organization provides practice management and laboratory management services to fertility practices, operates a Research Division, runs an Innovation Fund to invest in early-stage fertility-related ventures, and supports academic programs and physician training. US Fertility partners with physician-owned clinics across many locations to scale operations, improve patient outcomes, and expand access to reproductive care.

📋 Description

• Develop and maintain scalable SEO frameworks, governance standards, and best practices across a network of clinic websites and sub-brands • Create templates and shared optimization standards that allow consistency while supporting brand-level differentiation • Manage search strategy across multiple CMS platforms (e.g., WordPress, Squarespace), prioritizing improvements based on business impact and technical feasibility • Conduct technical SEO audits including crawlability, indexing, Core Web Vitals, structured data, and site architecture • Translate SEO opportunities into clear technical requirements for development partners • Maintain overall content hygiene across the network by auditing legacy content, consolidating overlapping pages, and updating outdated information • Optimize content for emerging AI-powered search experiences, including Google AI Overviews and generative answer engines • Structure content to improve visibility within AI-generated summaries, featured answers, and conversational search interfaces • Implement schema markup and entity optimization to improve machine understanding of fertility services, providers, and treatment pathways • Adapt content strategies to align with evolving search behavior, including question-based queries, conversational search, and multi-step patient research journeys • Monitor how AI search results impact organic traffic patterns and adjust optimization strategies accordingly • Own local SEO strategy to capture high-intent queries such as "fertility clinic near me" and city + treatment combinations • Manage location page architecture and internal linking across dozens of clinic locations • Collaborate with reputation management team on Google Business Profile governance and optimization • Understand how local visibility interacts with national brand authority and communicate realistic performance benchmarks across markets • Manage daily content updates across multiple clinic and network websites using CMS tools (e.g., WordPress, SquareSpace) • Ensure accuracy and consistency of on-page content, metadata, headers, and internal links • Collaborate with clinical and marketing teams to ensure content aligns with brand voice, service offerings, and regional priorities • Support the production and formatting of new landing pages, service lines, and campaign-related microsites • Apply Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) expectations to all SEO content decisions • Collaborate with clinical, legal, and compliance teams to ensure SEO recommendations align with medical accuracy and regulatory requirements • Prioritize patient trust and content clarity over aggressive keyword targeting; know when to defer to medical standards • Track and report on organic search performance including rankings, traffic, and conversion behavior using BrightEdge and GA4 • Conduct keyword research and competitive analysis to inform content updates and new page creation • Build and maintain dashboards or reports that tie SEO outcomes to business and patient acquisition goals • Communicate progress clearly to marketing leadership and cross-functional stakeholders • Collaborate with marketing, content, and development teams to align web initiatives and resolve CMS-related issues • Support QA testing for new web launches across the clinic network

🎯 Requirements

• Bachelor's degree in Digital Marketing, Communications, Information Design, or a related field • 3–5+ years of experience in SEO, with demonstrated success managing multi-site or enterprise-level programs • Demonstrated experience with local SEO and location-based search strategies • Understanding of AI-driven search trends and Generative Engine Optimization (GEO) concepts • Proficiency with SEO platforms such as BrightEdge, SEMrush, or Ahrefs • Experience with analytics tools including GA4 and Google Search Console • Working knowledge of technical SEO fundamentals, including indexing, site architecture, schema markup, and Core Web Vitals • Ability to prioritize SEO initiatives using expected impact vs. effort and communicate trade-offs to stakeholders • Ability to translate SEO needs into technical requirements for developers • Strong attention to detail and ability to manage content accuracy in a regulated environment • Excellent communication and organizational skills in a multi-stakeholder environment • Experience in healthcare, life sciences, or other regulated industries is strongly preferred.

🏖️ Benefits

• Medical, dental, and vision insurance • 401(k) with company match • Tuition assistance and professional development support • Performance-based bonus opportunities • Generous paid time off, paid holidays, and paid parental leave • Life and disability benefits • Fertility Discount Program • Employee wellness and recognition programs