Copywriter

🔥 25 minutes ago

⛷️ Utah – Remote

⛷️ Utah – Remote

💵 $55k - $70k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

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Veracity Insurance Solutions, LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Veracity Insurance Solutions, LLC is a national excess & surplus (E&S) wholesale brokerage and managing general agent that provides in-house underwriting and binding authority with A-rated carriers. The firm specializes in product liability, general liability, professional liability and property insurance across niche sectors (beauty & cosmetics, vitamins & supplements, e-cigarettes/vape, CBD/hemp, sporting goods, consumer and industrial products) and offers program management, risk purchasing group (RPG) management, surplus lines filing, licensing and compliance services for retail agents and businesses nationwide. Veracity is licensed in all 50 states and emphasizes fast turnaround, tailored specialty programs, and broker-focused distribution.

📋 Description

• Demonstrates our core values – Humble, Hungry, Smart, and Proactive – in the course of day-to-day work • Research, develop, and write copy for various forms of content, including web pages, blog articles, email, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, calls to action (CTAs), and so on • Attend and participate in meetings around content strategy, brainstorming, optimization, and more • Attend and participate in annual Marketing Department offsite and bi-monthly team builders • Manage multiple priorities and deadlines to ensure content requests are fulfilled in a timely manner • Collaborate with product marketing managers, creatives, SEO, designers, and other teammates to conceptualize, create, and publish compelling copy that drives our audience to act • Build a strong understanding of effective SEO and AEO content marketing best practices • Leverage AI tools to support content research, drafting, ideation, and workflow efficiency – while maintaining brand voice, editorial standards, and content quality • Edit and proof copy to ensure it is error-free and aligns with the brand voice, point of view, and style of various insurance products • Adapt writing style to various audiences and build a strong understanding of specific target audiences and customer personas • Complete required insurance product training (including insurance licensing and internal training) and stay up to date on our product offerings • Incorporate feedback and edits into content • Effectively optimize content for search, conversions, and user navigation • Request creative assets (e.g., imagery, original graphics, infographics, downloadables, etc.) • Accurately input, format, and publish blog posts in WordPress • Participate in peer editing and Content Team initiatives, including special projects or “all hands” content needs • Conduct research internally and with customers as needed • Perform research and collect and analyze data using GA4, Search Console, Semrush, Ahrefs, and other tools • Develop content for other sites (e.g., guest posts) and partners • Use office software (MS Office, Google Workspace, Monday, etc.) effectively and efficiently to collaborate on and manage and create content • When assigned, conduct outreach to third parties to gain interest in backlinking to articles and other content • Required to perform other duties as requested, directed, or assigned

🎯 Requirements

• Bachelor’s degree or equivalent experience • 3-4 years’ experience copywriting (SEO copywriting or content marketing experience strongly preferred) • Demonstrated ability to incorporate AI tools into a writing or content workflow, with a strong editorial eye to ensure outputs meet brand, quality, and accuracy standards • Strong portfolio of writing samples and completed projects that demonstrate good SEO and sounds human • History of working in a collaborative team • Excellent writing, editing, and proofreading skills for accuracy, spelling, grammar, style, language, structure, flow, and voice • Ability to accurately type 50 wpm or more • Ability to work independently and collaboratively in a fast-paced environment • Knowledge and experience with content/marketing funnels • A mind for metrics and a desire to track success.

🏖️ Benefits

• Health, dental, and vision plans • Amazing work-life balance with 4 weeks of Paid Time Off • 10 Paid Company Holidays with 2 floating holidays • 401K Programs with employer match • Personal assistance programs for support in a healthy personal and work life