Senior Hubspot CRM Specialist

Job not on LinkedIn

🔥 1 hour ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $120k - $135k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

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Veralto

WebsiteLinkedInAll Job Openings

10,000+ employees

🤝 B2B

🍽️ Food & Beverage

🏢 Enterprise

B2B • Food & Beverage • Enterprise

Veralto is a global company that describes itself as a leader in essential technology solutions with a purpose of "Safeguarding the World’s Most Vital Resources™. " According to its public materials, Veralto’s operating companies and brands focus on protecting access to clean water, ensuring safe food, and validating trusted essential goods. The organization emphasizes innovation, sustainability, integrity and compliance, and positions itself as a parent/holding company for industry-leading businesses that deliver technology-driven solutions to customers worldwide.

📋 Description

• Own the HubSpot strategy and roadmap, serving as the subject matter expert across Marketing Hub, Sales Hub, and Service Hub while ensuring the platform supports business growth objectives. • Lead CRM governance and optimization, establishing scalable standards for data architecture, automation, user permissions, lifecycle management, and platform administration. • Design and enhance CRM processes, including segmentation, lead scoring, pipeline management, workflow automation, and customer journey orchestration to improve conversion and customer engagement. • Drive enterprise-wide data quality and integrity, implementing governance practices, data validation, cleansing, deduplication, and user adoption strategies. • Develop actionable reporting and business intelligence, leveraging HubSpot and Power BI to provide visibility into pipeline performance, marketing effectiveness, attribution modelling, campaign automation, customer lifecycle metrics, and revenue impact. • Partner with Sales, Marketing, Customer Service, and Digital teams to translate business requirements into scalable CRM solutions and prioritize platform enhancements. • Lead the evolution of the HubSpot ecosystem, evaluating new capabilities, managing integrations with e-commerce and marketing technologies, and recommending improvements that create measurable business value.

🎯 Requirements

• 5+ years of experience in CRM, Revenue Operations, Marketing Operations, Sales Operations, or a related discipline • Deep HubSpot expertise, including administration and optimization of Marketing Hub, Sales Hub, and Service Hub, with experience building workflows, reporting, segmentation, automation, and integrations • Strong analytical capabilities, including experience with Power BI, CRM reporting, customer journey analysis, and translating data into business recommendations • Hands-on expertise deploying and administering HubSpot preferably across e-commerce and SaaS businesses, coupled with a strong track record of connecting data from GA4 and e-commerce platforms (e.g., BigCommerce, Magento) to CRM systems for a unified data flow. • Experience influencing cross-functional stakeholders, establishing best practices, driving adoption, and serving as a trusted advisor on CRM strategy and operations • Bachelor's degree in Business, Marketing, Analytics, or a related field, plus experience supporting e-commerce, digital customer journeys, or integrated marketing and sales technology ecosystems.

🏖️ Benefits

• paid time off • medical/dental/vision insurance • 401(k) to eligible employees