Product Director – Digital Channels

Job not on LinkedIn

🕒 July 11

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Logo of Vericast

Vericast

5001 - 10000 employees

💸 Finance

💳 Fintech

☁️ SaaS

Finance • Fintech • SaaS

Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.

📋 Description

• Manages the entire life cycle of the Digital Channels product • Owns a growing portfolio of digital channel products • Conduct financial analyses to assess product viability • Collaborate with finance teams to track digital channel P&L • Develop and execute project plans with clearly defined performance indicators • Lead cross-functional capability development projects • Cultivate strong relationships with cross-functional leadership

🎯 Requirements

• Bachelor's Degree (Required) • 8+ years prior leadership and management experience • In-depth knowledge of digital media channels including programmatic, paid search, paid social, and hyperlocal advertising • Demonstrated working knowledge of compliance requirements specific to digital marketing in regulated industries • Hands-on use of AI tools as part of day-to-day product work • Knowledge of Microsoft Office software

🏖️ Benefits

• Medical, dental and vision coverage • Generous PTO allowance • Life insurance • Employee assistance program • Pet insurance

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