Senior Director – Marketing

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Vibrant Planet

WebsiteLinkedInAll Job Openings

11 - 50 employees

💰 $17M Seed Round on 2022-06

Unlocking nature based climate solutions by accelerating wildland resilience. Vibrant Planet is both a prioritization system for land management restoration efforts. Our software provides real-time scenario planning, monitoring, and reporting for natural resource managers seeking to improve community and wildland resilience to wildfire and climate change. Our system calculates the potential avoided loss and ecosystem services value of each land management and community wildfire protection treatment, helping to qualify projects for carbon, water, biodiversity and other types of conservation finance.

📋 Description

• Define and own Vibrant Planet’s brand strategy — Build and maintain Vibrant Planet’s brand equity, as well as its sub-brands, including Pyrologix brand as well as product and model brands • Define and own the overall marketing strategy — demand generation, content, communications, and field/partner marketing — aligned to company growth objectives and sales pipeline needs. • Build and articulate a compelling narrative for a complex, multi-faceted market that includes federal land agencies, state and local governments, utilities, insurers, and conservation finance players. • Coordinate closely with product team and product marketing, owning positioning, messaging, and go-to-market strategy for new platform capabilities and customer segments. • Drive demand generation programs that deliver qualified pipeline in partnership with our sales and impact teams. • Establish Vibrant Planet as a thought leader in wildfire risk forecasting and mitigation/adaptation, community and forest resilience, and climate-smart land management through earned media, content, events, and strategic partnerships. • Collaborate closely with the science, product, and impact teams to translate technical complexity into clear, credible, and compelling stories for both technical and non-technical audiences. • Oversee PR, communications, and executive visibility — including executive and key team members’ public profiles. • Build and manage a high-performing marketing team, including hiring, mentoring, and managing agency and contractor relationships. • Define and track KPIs across brand awareness, pipeline contribution, content engagement, and customer marketing effectiveness.

🎯 Requirements

• 8+ years of progressive marketing leadership, including 3+ years in a senior/VP role. • Experience marketing to government, enterprise, or institutional buyers — ideally in climate, cleantech, GovTech, environmental SaaS, AI forward products. • Proven track record building brand and demand generation programs that translate to measurable revenue impact. • Experience hiring and scaling a marketing function at a growth-stage company. • Track record working effectively in mission-driven or public benefit organizations is a plus.

🏖️ Benefits

• Competitive base salary + equity participation • 401K • Medical, dental, and vision coverage • Flexible, remote-friendly work environment • Meaningful equity in a mission-driven public benefit corporation • Opportunity to do consequential work at the intersection of technology, climate, and land stewardship