Senior Communications Specialist

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VSP Vision Care

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1955

⚕️ Healthcare Insurance

🛒 Retail

Healthcare Insurance • Retail

VSP Vision Care is a leading eye care company that focuses on providing access to quality eye care and eyewear solutions. With a comprehensive portfolio of services, VSP Vision Care supports both individuals seeking eye health services and providers managing their practices. The company is committed to social responsibility, emphasizing health equity, sustainability, and a culture of belonging. Through initiatives such as Follow Your Heart, VSP Vision Care helps people maximize the value of their offerings, starting with eyewear. Recognized for its customer service excellence and commitment to diversity and inclusion, VSP Vision Care strives to empower human potential through sight. It has also been acknowledged as a top workplace in healthcare and is committed to supporting veterans and the military-connected community.

📋 Description

• Lead the development and implementation of strategic and highly complex integrated communications programs across multiple external audiences • Develop and execute effective and integrated communication plans, including strategies and tactics across all channels, and leverage all communication opportunities • Responsible for communication management for projects involving high-priority, major company strategic initiatives, and/or significant changes to existing marketing and communication strategies • Manage multiple concurrent projects, requiring outside resources and crossing divisions to produce the most effective communications • Responsible for strategic communication oversight and recommending ongoing enhancements for assigned audience, program(s), or channel(s) • Serve as a communication strategist and consult with corporate and division partners to develop strategies, key messages, and vehicles for communication to support corporate, division, and project objectives • Lead and/or participate in project meetings • Proactively and openly articulate ideas and concerns with both corporate and project stakeholders, while balancing the objectives of both groups • Evaluate the impact of different communication channels and messaging strategies to ensure effective communications • Serve as account manager between creative teams and business partners • Initiate and manage creative strategy work, including some direct content development • Understand and leverage communication touch points for assigned audiences and/or projects • Ensure market positioning and approved key messages are adhered to • Manage communication projects, including tracking, reporting status, project budgets, and measurement of tactics • Analyze processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy, and reduction of complex production processes and products, providing recommendations for improvement • Advise and recommend effective communication approaches • Write and edit copy for various communication pieces • Manage various communication processes and workflows • Working with the manager, recommend tactical assignments of work for other team members to support strategic communication needs

🎯 Requirements

• Bachelor's Degree in Marketing, Communications, or equivalent experience • 4+ years’ experience in related communications work for a variety of mediums and customizing content to targeted audiences • Project management experience • Excellent written and verbal communication skills • Ability to work with individuals from all levels of organization • Proficient in word processing and desktop publishing applications • Experience executing omni-channel D2C marketing campaigns (email, web, client channels) • Ability to manage congruent B2B2C and B2B marketing efforts • Experience developing campaign strategies aligned to growth objectives • Strong ability to manage multiple concurrent campaigns/projects while balancing timelines, stakeholders, and deliverables • Experience navigating complex, matrixed organizations with a strong ability to align stakeholders and drive execution across teams

🏖️ Benefits

• bonuses and commissions • benefit details available on request