Senior Product Manager, Subscriber – Acquisition

🕒 6 days ago

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Warner Bros. Discovery

WebsiteLinkedInAll Job Openings

10,000+ employees

📱 Media

📡 Telecommunications

Media • Entertainment • Telecommunications

Warner Bros. Discovery is a global media and entertainment company known for producing and distributing films, television shows, and other content across various platforms. It operates various well-known brands and franchises, offering a broad range of entertainment to audiences around the world.

📋 Description

• Own the subscription acquisition and conversion roadmap. Identify high impact opportunities across paywalls, landing pages and purchase funnels, and translate these opportunities into clear, prioritized product requirements. • Write tight user stories, manage the backlog, and partner closely with engineering and design partners to deliver features that drive conversion. • Lead a rigorous experimentation program focused on paywall testing, pricing and packaging, messaging, and funnel optimization. Partner with design, research, and analytics to continuously test and iterate. • Analyze user behavior across the full funnel (registration, paywall, checkout) to identify friction points and opportunities to improve conversion rates and reduce drop-off. • Use qualitative funnel data and quantitative research to understand acquisition drivers and user intent, and translate insights into product strategy. • Define and own KPIs related to acquisition and funnel conversion. • Keep cross-functional partners, including marketing, editorial, legal, and other product teams, informed on roadmap priorities, experiment results, and performance insights.

🎯 Requirements

• 5+ years of product management experience, with a strong preference for direct-to-consumer subscription or growth-focused roles • Proven experience driving subscriber acquisition, paywall strategy, and conversion rate optimization • Hands-on experimentation experience designing, running and evaluating A/B tests, with a track record of shipping and iterating on growth initiatives based on test results. • Experience optimizing the subscription funnel (landing page through checkout) in close partnership with marketing and analytics. • Strong product instincts across the full lifecycle (discovery, build, launch, and iteration) grounded in user research, data and hypothesis-driven thinking • Strong analytical skills and fluency using data (e.g., funnel metrics, web analytics, experimentation results) to inform decisions • Track record of collaborating with cross-functional teams to lead and execute complex initiatives • Excellent interpersonal and communication skills, especially when translating data into decisions or strategies.

🏖️ Benefits

• health insurance coverage • employee wellness program • life and disability insurance • retirement savings plan • paid holidays • sick time • vacation