Creative Strategist

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🔥 13 minutes ago

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WarriorBabe

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

Healthcare • Consulting • Food & Beverage

WarriorBabe is a personalized fitness coaching company offering a 1:1 mentorship program called WarriorBabe VIP. This program provides women of any age and experience level with customized macronutrient and fitness coaching aimed at achieving and maintaining their ideal body composition for life. The program includes a dedicated personal coach, customized workouts and nutritional guidance, access to an online app, community support, and regular check-ins to monitor progress and make necessary adjustments. WarriorBabe is designed to empower women to take control of their health and fitness journey in a sustainable, informed way.

📋 Description

• Own the pipeline of new ad concepts, VSLs, and iterations to ensure a steady flow of winning creatives. • Develop new hooks, concepts, angles, and messaging that increase click-through rate, conversion rate, and ROAS. • Understand every WarriorBabe offer and build creative specifically designed to move prospects into the right customer journey. • Create creative briefs that clearly communicate the strategy, not just the deliverables. • Partner closely with Media Buying, CRO, Copywriting, and Brand to continuously improve performance. • Work directly with editors to shape the final creative, not simply hand off scripts. • Identify winning creative patterns and rapidly iterate on them. • Lead creative testing with speed, curiosity, and data. • Build systems that allow high-volume creative production without sacrificing quality. • Continuously source, organize, and leverage testimonial content, UGC, and customer stories.

🎯 Requirements

• 5+ years developing high-performing paid social creative for Meta, TikTok, YouTube, or similar platforms. • Proven experience creating direct-response ads that drive measurable business results. • Deep understanding of consumer psychology, offer positioning, and conversion principles. • Experience working closely with editors and creative teams. • Strong understanding of creative testing frameworks. • Comfortable working in a fast-paced, high-accountability environment. • Excellent communicator who can clearly articulate strategy and creative direction.