Associate Creative Director, Copy

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $136k - $160k / year

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

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Weedmaps

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🏪 Marketplace

👥 B2C

💰 $325M Post-IPO Equity on 2021-06

Marketplace • B2C

Weedmaps is an online platform that connects cannabis consumers with dispensaries, deliveries, and brands. Since 2008, Weedmaps has provided information on cannabis strains, products, and retailers. It serves a wide range of regions across the United States, including major cities like Los Angeles, San Francisco, Denver, and New York City. The platform also offers educational resources and news about cannabis, catering to a community of consumers, patients, doctors, and retailers. Through its website and app, Weedmaps enables users to find and order cannabis-related products while supporting businesses in the cannabis industry.

📋 Description

• Lead development of campaign concepts, messaging systems, social narratives, creator storytelling, editorial framing, and lifecycle marketing copy. • Help define and evolve the Weedmaps voice across social, editorial, campaign, creator, and product experiences. • Develop culturally relevant creative ideas that resonate with modern audiences and platform behaviors. • Translate audience insights and business objectives into compelling narratives and creative platforms. • Partner with Editorial, Social, Lifecycle, Growth, Product Marketing, and Production teams to develop integrated campaign messaging. • Build repeatable storytelling systems and content frameworks that scale across channels. • Ensure messaging maintains consistency, clarity, brand alignment, and cultural relevance. • Support development of AI-assisted copy workflows, prompt systems, and messaging governance standards. • Contribute to strategic planning, creative briefs, and concept development initiatives. • Stay current on internet culture, creator ecosystems, audience behaviors, and emerging communication trends. • Provide creative leadership and mentorship to copywriters, freelancers, contributors, and creative partners. • Review and approve copy across campaigns, content, lifecycle marketing, and brand communications. • Establish standards for voice, tone, messaging quality, and creative excellence. • Help develop creative processes, workflows, and content governance systems. • Collaborate with Creative Leadership on staffing, resource allocation, and workload planning. • Foster a culture of strong conceptual thinking, collaboration, and continuous improvement. • Contribute to long-term creative strategy and organizational development efforts.

🎯 Requirements

• 8+ years of experience in copywriting, creative strategy, editorial storytelling, or creative leadership roles. • Strong portfolio demonstrating campaign development, messaging systems, social storytelling, scripts, and conceptual thinking. • Experience creating content across social, editorial, integrated marketing, and digital channels. • Strong understanding of audience behavior, platform-native storytelling, and content strategy. • Proven ability to develop compelling creative concepts that drive both engagement and business outcomes. • Experience collaborating with cross-functional stakeholders and creative teams.

🏖️ Benefits

• Physical Health (Medical, Dental & Vision) • 100% employer-paid premium for employees • Up to 80% coverage for dependents • Company HSA contribution with the High Deductible Health Plan • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) • Basic Life, Voluntary Life and AD&D Insurance options • Supplemental, voluntary benefits • Student Loan Repayment/529 Education Savings with a monthly company contribution • FSA (Medical, Dependent, Transit and Parking) • Voluntary Life and AD&D Insurance • Critical Illness Insurance • Accident Insurance • Short- and Long-term Disability Insurance • Pet Insurance • Identity theft protection • Legal access to a network of attorneys • PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) • Paid parental leave