Senior Manager, Editorial

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $142.6k - $160.2k / year

⏰ Full Time

🟠 Senior

✏️ Editor

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Weedmaps

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🏪 Marketplace

👥 B2C

💰 $325M Post-IPO Equity on 2021-06

Marketplace • B2C

Weedmaps is an online platform that connects cannabis consumers with dispensaries, deliveries, and brands. Since 2008, Weedmaps has provided information on cannabis strains, products, and retailers. It serves a wide range of regions across the United States, including major cities like Los Angeles, San Francisco, Denver, and New York City. The platform also offers educational resources and news about cannabis, catering to a community of consumers, patients, doctors, and retailers. Through its website and app, Weedmaps enables users to find and order cannabis-related products while supporting businesses in the cannabis industry.

📋 Description

• Define and evolve the Weedmaps editorial voice and storytelling strategy. • Establish editorial standards across all content channels. • Build recurring editorial franchises and scalable content systems. • Serve as an authority on cannabis culture, audiences, products, and industry trends. • Develop editorial calendars, content pillars, creator programming, and educational initiatives. • Partner with Creative and Social teams to shape campaign narratives. • Ensure editorial accuracy, integrity, and cultural relevance. • Manage relationships with freelance writers, contributors, and editorial partners. • Connect editorial initiatives across social, lifecycle, creators, and campaigns. • Support strategic planning through audience and cultural insight. • Lead and develop the editorial organization. • Recruit, hire, mentor, and retain editorial talent. • Conduct performance reviews and career development planning. • Manage freelance and contributor relationships. • Establish editorial governance and approval processes. • Allocate resources to support business priorities. • Influence content and audience strategy across the organization. • Partner with executive leadership on long-term editorial direction.

🎯 Requirements

• 8+ years of experience in editorial leadership, journalism, publishing, or content strategy. • Experience leading editorial ecosystems across digital media and social channels. • Strong understanding of audience development and content performance. • Deep expertise in cannabis culture, products, and consumer behavior.

🏖️ Benefits

• Physical Health (Medical, Dental & Vision) • 100% employer-paid premium for employees • Up to 80% coverage for dependents • Company HSA contribution with the High Deductible Health Plan • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) • Basic Life, Voluntary Life and AD&D Insurance options • Supplemental, voluntary benefits • Student Loan Repayment/529 Education Savings with a monthly company contribution • FSA (Medical, Dependent, Transit and Parking) • Voluntary Life and AD&D Insurance • Critical Illness Insurance • Accident Insurance • Short- and Long-term Disability Insurance • Pet Insurance • Identity theft protection • Legal access to a network of attorneys • PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) • Paid parental leave