Marketing Cloud Consultant

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Weekday (YC W21)

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

☁️ SaaS

🎯 Recruiter

Human Resources • SaaS • Recruitment

Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.

📋 Description

• Serve as the subject matter expert for Salesforce Marketing Cloud (SFMC) engagements. • Provide strategic guidance on Salesforce Marketing Cloud architecture, capabilities, and best practices aligned to business objectives. • Partner with stakeholders to define customer engagement strategies, campaign roadmaps, and automation frameworks. • Participate in planning sessions, project reviews, and client meetings as the primary SFMC expert. • Configure, manage, and optimize Salesforce Marketing Cloud components. • - Email Studio • - Mobile Studio • - Social Studio • - Web Studio / CloudPages • - Journey Builder • - Automation Studio • - Contact Builder and Data Designer • Build and manage Data Extensions, SQL queries, segmentation logic, and automation workflows. • Configure triggered sends, scheduled automations, and data synchronization processes. • Support integrations with CRM platforms, APIs, and external data sources. • Troubleshoot platform issues, campaign errors, and performance challenges. • Build, test, deploy, and optimize email campaigns and customer journeys. • Configure dynamic content, personalization rules, audience segmentation, and automation logic. • Conduct quality assurance testing across devices, browsers, and email clients. • Design and manage A/B testing initiatives to improve campaign performance. • Coordinate deployment schedules, stakeholder approvals, and campaign launches. • Develop responsive email templates using HTML and CSS. • Ensure adherence to accessibility standards and brand guidelines. • Create reusable email frameworks and modular content structures. • Support content optimization and personalization initiatives. • Analyze campaign metrics and manage data hygiene. • Deliver actionable recommendations to improve campaign effectiveness.

🎯 Requirements

• 5+ years of hands-on experience implementing and managing Salesforce Marketing Cloud solutions. • Deep expertise across Salesforce Marketing Cloud modules, including: • - Email Studio • - Mobile Studio • - Social Studio • - Web Studio / CloudPages • - Journey Builder • - Automation Studio • - Contact Builder / Data Designer • Strong experience with Data Extensions, SQL, AMPscript, SSJS, and automation workflows. • Working knowledge of HTML and CSS for responsive email development. • Experience integrating SFMC with CRM systems, APIs, and external data platforms. • Strong understanding of digital marketing compliance requirements and privacy regulations. • Excellent communication, stakeholder management, and consulting skills. • Ability to manage multiple engagements while maintaining high-quality delivery standards. • Preferred Qualifications • Experience working with public sector, utilities, or other highly regulated industries. • Familiarity with customer data platforms, marketing analytics, and personalization strategies. • Knowledge of accessibility standards and inclusive digital communication practices. • Preferred Certifications • Salesforce Marketing Cloud Email Specialist • Salesforce Marketing Cloud Consultant • Salesforce Marketing Cloud Developer • Additional Salesforce certifications such as Salesforce Administrator or Platform App Builder