Manager, Social Media & Content

🕒 May 22

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $68k - $78k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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WellBiz Brands, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1983

💄 Beauty

🧘 Wellness

Beauty • Wellness • Franchising

WellBiz Brands, Inc. is a category leader in experience-based businesses that aim to change lives. Through five separate franchise brands, including Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and Radiant Waxing™, the company operates over 750 locations. WellBiz focuses on franchising growth-oriented consumer brands that offer exceptional service-based experiences, reflecting its core values of fun, ownership, respect, passion, and integrity. The company is dedicated to serving the needs of health and beauty-conscious consumers by providing quality services that enhance their lifestyle and well-being.

📋 Description

• Develop and execute social media and content strategies aligned to brand and campaign objectives set by marketing leadership • Translate integrated campaigns into channel-specific content plans that reflect platform best practices and audience behavior • Continuously optimize content approach based on performance insights, platform changes, and audience engagement trends • Own and manage the social content calendar for your portfolio of brands, ensuring alignment with campaign priorities and key business initiatives • Partner with creative teams to brief, develop, and deliver social-first content, including short-form video, graphics, and real-time content • Create and publish content directly as needed, particularly for timely, reactive, or lower-lift opportunities • Ensure all content is on-brand, consistent in voice, and tailored appropriately by platform • Manage timelines, approvals, intake coordination, asset routing, and cross-functional follow-up • Drive community strategy + social listening (platform behaviors, audience engagement patterns, trend awareness, etc.) • Manage day-to-day community engagement across social platforms, including monitoring and responding to comments, messages, and reviews • Escalate customer or reputational issues as needed in partnership with internal stakeholders • Foster an active and engaged online community through thoughtful, timely interaction • Partner with brand, communications, and campaign teams to ensure social is integrated into all major initiatives • Collaborate with paid media teams to align organic and paid strategies, including content testing and performance learnings • Work with franchisees and field teams to identify, curate, and amplify relevant local content and success stories • Track, analyze, and report on social and content performance, including engagement, reach, and content effectiveness • Use data and insights to inform ongoing content optimization and future planning • Stay current on platform updates, emerging trends, and competitive activity, and apply relevant learnings to improve performance • Proactively test new formats, features, and platforms to enhance reach and engagement • Bring forward actionable recommendations to evolve content strategy and execution • Support franchisees on platform access and questions • Other duties and projects as assigned by supervisor and department heads.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) • 3–5+ years of experience in social media, content, or digital marketing roles • Experience managing social media for multi-brand or multi-unit organizations preferred; franchise experience a plus • Strong writing and editing skills, with the ability to adapt tone and voice across brands and platforms • Experience developing and managing content calendars and working within structured campaign frameworks • Proficiency in social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.) and their respective best practices • Familiarity with social media management and analytics tools • Experience interpreting performance data and applying insights to improve results • Strong visual judgment and understanding of effective digital content, particularly short-form video • Ability to manage multiple priorities and stakeholders in a fast-paced environment • Strong collaboration and communication skills.

🏖️ Benefits

• Flexible time off and holiday schedule • Medical, dental, vision, and life insurance • Health Savings Account • Flexible Spending Account • 401K match • Monthly allowance for spend at WellBiz Brands, Inc. owned brands • Cell Phone reimbursement • Free Employee Assistance Plan