Senior Director, Brand and Product Marketing

Job not on LinkedIn

🕒 May 14

🇺🇸 United States – Remote

💵 $175k - $200k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Whisker

WebsiteLinkedInAll Job Openings

501 - 1000 employees

👥 B2C

🛍️ eCommerce

🧘 Wellness

💰 $31M Private Equity Round on 2019-12

B2C • eCommerce • Wellness

Whisker is a company that revolutionizes pet care with its innovative products, primarily focused on making life easier for cat parents. Founded by Brad Baxter, Whisker offers products like the Litter-Robot, a self-cleaning litter box, and the Feeder-Robot, all aimed at reducing daily pet care chores. With over 20 years of experience and a team of over 500 employees, Whisker continues to lead in the realm of connected pet care, bringing advanced pet care solutions to over a million customers worldwide. The company leverages technology to create products that enhance the well-being of both pets and their owners, supported by a mobile app providing helpful insights. Whisker's dedication to innovation is evidenced by their 65+ global patents, all while maintaining American design, assembly, and service for quality assurance.

📋 Description

• Own and evolve Ting's brand strategy, positioning, and messaging • Define and protect our brand identity, voice, and visual standards across all touchpoints • Lead competitive positioning and differentiation in InsurTech and connected home • Partner with Growth and Partner Marketing to keep brand consistent while enabling channel-specific execution • Lead development of strategic decks and materials for executive, investor, and partner audiences • Partner with Product to turn the roadmap into compelling customer-facing narratives • Own product positioning, value propositions, and go-to-market strategy for Ting • Lead product marketing launches, feature announcements, and supporting campaigns • Own the Ting website and partner with Product on the mobile app experience, including messaging, structure, and conversion • Drive continuous improvement through testing and iteration • Lead creative strategy and oversee execution across brand, performance, and partner channels • Own content strategy across owned channels: blog, social, email, and educational content • Manage agency partnerships with clear briefs, accountability, and performance standards

🎯 Requirements

• 10+ years of experience in brand marketing, product marketing, or integrated marketing leadership • A track record of building and evolving brand strategy for consumer or B2B2C products • Experience leading product marketing, including positioning, launches, and competitive strategy • Strong creative judgment with experience directing agencies and internal creative teams • Experience owning website and mobile app strategy and optimizing digital experiences • Excellent written and verbal communication skills • Experience managing PR agencies and earned media strategy • A history of leading and developing high-performing teams • Comfort working in fast-paced environments where things aren't always perfectly defined • Experience in IoT, InsurTech, connected devices, or home services is a plus.

🏖️ Benefits

• Competitive compensation • Comprehensive benefits • Professional development opportunities