Senior Manager, Brand Communications, PR

🕒 April 17

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Make-A-Wish America

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1980

🤲 Charity

🤝 Non-profit

Charity • Non-profit

Make-A-Wish America is a nonprofit organization that grants life-changing wishes to children with critical illnesses, providing hope, strength, and joy to patients and their families. It raises funds and coordinates volunteers and corporate partners through a national foundation and local chapters across the United States to arrange personalized wishes and support impacted families.

📋 Description

• Lead and execute public relations strategy, including proactive media outreach, reputation management, leadership engagement, and consistent on-message storytelling across traditional and emerging platforms. • Provide strategic public relations consultation to chapters to strengthen local media engagement while ensuring national alignment and consistency. • Identify and assess emerging issues and reputational risks, and partner with leadership to define and execute appropriate communications strategies and solutions. • Lead public relations strategy for national corporate partnerships and brand activations, including co-branded announcements, executive messaging, and coordinated media engagement with internal and external stakeholders. • Partner with the Senior Manager, Digital & Social to develop and execute integrated social, owned, and earned media strategies that amplify key campaigns and ensure cohesive audience experiences. • Assign, prioritize, and manage media opportunities, and develop, review, and approve talking points, speeches, presentations, and supporting materials. • Serve as a spokesperson and lead contact for significant media interactions, and build and maintain strong national and regional media relationships. • Ensure alignment and consistency across chapter and national communications strategies, practices, and all public-facing and internal materials, including adherence to voice and brand standards. • Lead measurement and analysis of earned media performance using monitoring tools and reporting frameworks to inform strategy, assess impact, and guide leadership decision-making. • Oversee day-to-day operations of the National Communications team, including planning, budgeting, staffing, and agency management. • Foster a high-performance culture through clear goal-setting, accountability, performance management, professional development, and compensation administration. • Monitor shifts in the media, cultural, and communications landscape and apply emerging approaches and best practices to continuously evolve strategies, storytelling, and engagement models.

🎯 Requirements

• Seven or more years of experience in public relations or communications, including media strategy development and creation of press releases and related communications materials, in-house or with an agency. • Five or more years of experience in crisis and issues management, with the ability to exercise sound judgment in fast-changing environments. • At least two years of experience leading, mentoring, and developing PR and communications professionals. • Demonstrated success building and sustaining relationships with national media and top-tier partners, and positioning stories to achieve broad visibility. • Experience leading public relations for national corporate partnerships and supporting executive-level communications, including leadership messaging and high-visibility announcements. • Proven ability to lead comprehensive, integrated communications programs across earned, owned, and social channels in collaboration with digital and cross-functional teams. • Experience using earned media monitoring and analytics tools to evaluate performance and inform communications strategy. • Strong written, verbal, interpersonal, and presentation skills, with the ability to engage senior leaders, boards, staff, and external audiences, and to manage multiple priorities under deadline pressure. • Bachelor’s degree or equivalent professional experience.

🏖️ Benefits

• Comprehensive benefit package, effective day 1: Medical, Vision*, Dental*, Wellness • Competitive compensation with annual incentive potential • Health Savings Account and Flexible Spending Account Options • Health Reimbursement Account fully funded by Make-A-Wish America • Short Term Disability*, Long Term Disability* and Life Insurance • Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo • 401(k) Retirement Savings Plan with 5% match after one year of service • Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program • The organization will send a laptop, 24” monitor, and a docking station/adaptor to new hires • Up to 15 PTO days • 10 Sick Days • 11 Paid Holidays • 2 Volunteer Days after one year of service • 2 Personal Days accrued annually • Parental Leave • Employee Awards and Recognition Programs • Individual and Leadership Development • Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets