Data Analyst, Tracking Specialist

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🕒 2 days ago

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WOW Remote Teams

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

🤝 B2B

🛍️ eCommerce

🎯 Recruiter

B2B • eCommerce • Recruitment

WOW Remote Teams is a company that connects businesses with top-tier virtual professionals from Latin America, including virtual assistants, digital marketers, software developers, graphic designers, and more. Their services aim to help organizations save on salary expenses while providing quality talent that is bilingual and pre-vetted. With a focus on rapid hiring processes, clients can receive candidate matches within just three days, making WOW Remote Teams a cost-effective solution for scaling teams efficiently.

📋 Description

• Build, implement, and manage advanced tracking setups through Google Tag Manager, including both web and server-side container configurations • Configure and validate conversion tracking across paid media platforms such as Google Ads, Meta, TikTok, and other digital advertising channels • Set up and maintain native pixels, Conversion APIs, and other tracking methods to improve campaign attribution and data accuracy • Manage GA4 configurations, including custom dimensions, custom metrics, enhanced measurement, event tracking, and cross-domain tracking • Develop and maintain clean, client-facing dashboards using Looker Studio or platform-native reporting tools • Create reporting systems that focus on meaningful business outcomes, ROI, and performance insights rather than vanity metrics • Audit existing client analytics accounts to identify tracking gaps, broken tags, attribution issues, and data inconsistencies • Troubleshoot tracking problems, resolve data discrepancies, and ensure measurement setups are reliable across multiple accounts • Define and work with custom data layers to capture key website actions, dynamic events, form submissions, and conversion points • Support API, webhook, and CRM-related integrations to ensure conversion data passes correctly between websites, CRMs, and advertising platforms • Translate technical data findings into clear, concise insights for account teams and clients • Monitor data quality and proactively investigate performance drop-offs, tracking failures, or unexpected changes in reporting • Ensure tracking implementations follow privacy standards and adapt to modern data limitations such as iOS changes and browser restrictions

🎯 Requirements

• 3+ years of hands-on experience with Google Tag Manager and GA4 in complex tracking environments • Strong experience managing analytics and tracking across multiple client accounts, ideally in an agency or media environment • Advanced knowledge of conversion tracking for paid media platforms, including Google Ads, Meta, and TikTok • Proven experience working with pixels, server-side tracking, Conversion APIs, and attribution troubleshooting • Solid understanding of GA4 setup, event tracking, custom dimensions, custom metrics, enhanced measurement, and cross-domain tracking • Experience building dashboards in Looker Studio or similar reporting tools • Strong technical understanding of HTML, CSS selectors, and custom JavaScript variables • Experience capturing dynamic website events, form submissions, and other non-standard conversion actions • Ability to define, implement, and troubleshoot custom data layers • Familiarity with API or webhook integrations used to send conversion data to CRMs or ad platforms • Strong understanding of attribution models, conversion modeling, and privacy-related tracking challenges • Ability to work independently, investigate issues proactively, and manage technical execution without constant supervision • Strong attention to detail and ability to handle multiple client accounts at the same time

🏖️ Benefits

• Part-time role with a commitment of approximately 20 hours per week • 100% remote position • Opportunity to work in a technical, high-impact role supporting digital advertising performance