Paid Media Specialist

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🕒 July 9

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WOW Remote Teams

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

🤝 B2B

🛍️ eCommerce

🎯 Recruiter

B2B • eCommerce • Recruitment

WOW Remote Teams is a company that connects businesses with top-tier virtual professionals from Latin America, including virtual assistants, digital marketers, software developers, graphic designers, and more. Their services aim to help organizations save on salary expenses while providing quality talent that is bilingual and pre-vetted. With a focus on rapid hiring processes, clients can receive candidate matches within just three days, making WOW Remote Teams a cost-effective solution for scaling teams efficiently.

📋 Description

• Plan, build, launch, and manage paid advertising campaigns across Google Ads, Meta Ads Manager, YouTube, Pinterest, and other relevant platforms. • Translate client objectives into practical campaign structures, targeting strategies, budgets, and optimization plans. • Monitor campaign performance regularly and identify opportunities to improve conversions, engagement, reach, and return on investment. • Adjust audiences, keywords, placements, bids, budgets, and creative variations based on performance data. • Analyze campaign results and prepare clear reports with actionable insights and recommendations. • Communicate campaign performance in a way that is easy for internal stakeholders and clients to understand. • Collaborate with marketing, content, creative, and client services teams to ensure campaigns align with broader goals. • Troubleshoot campaign issues and proactively recommend solutions. • Stay informed about advertising platform updates, privacy changes, emerging paid media trends, and industry best practices. • Support the continuous improvement of paid media processes, reporting standards, and campaign strategies.

🎯 Requirements

• Hands-on experience managing campaigns through Google Ads and Meta Ads Manager. • Strong understanding of paid search, paid social, audience targeting, campaign structures, bidding strategies, and budget allocation. • Ability to independently manage campaigns from setup through reporting and optimization. • Strong analytical skills and confidence interpreting advertising performance data. • Ability to turn data into clear recommendations rather than simply reporting metrics. • Excellent problem-solving skills and a proactive approach to campaign management. • Strong organization and time-management skills within a part-time remote environment. • Dependable written and verbal communication. • Collaborative mindset and strong customer service orientation. • Curiosity and willingness to continuously learn new platforms, strategies, and advertising features. • At least two years of professional experience in paid media, digital advertising, performance marketing, or a related field. • Demonstrated experience managing multiple digital advertising campaigns and objectives. • Previous responsibility for campaign monitoring, optimization, reporting, and performance recommendations. • Ability to work independently while remaining responsive and collaborative with a remote team. • Experience working with agency clients, multiple accounts, or competing priorities is beneficial. • Experience with tourism, destination marketing, hospitality, outdoor recreation, or travel brands is preferred. • Hands-on experience with YouTube Ads or Pinterest Ads is an advantage.

🏖️ Benefits

• Part-time independent contractor opportunity. • 100% remote work arrangement. • Opportunity to work with tourism destinations and travel-focused brands. • Exposure to campaigns across multiple advertising platforms and markets.