Director, Lifecycle Marketing

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Oversee a portfolio of enterprise and mid-market clients • Lead high-performing team members • Drive innovative acquisition and retention strategies across email, SMS, push, loyalty, and other owned channels • Report to the Head of Lifecycle Marketing • Balance client leadership, people management, and strategic growth • Establish scalable team processes, playbooks, and quality standards • Design scalable customer journeys, lifecycle programs, and omni-channel personalization strategies • Provide strategic guidance across major CRM and automation platforms • Partner with cross-functional teams to develop integrated customer experiences

🎯 Requirements

• 6+ years of experience in lifecycle marketing, CRM, retention marketing, marketing automation, or email marketing • Experience leading and developing cross-functional team members or direct reports. • Proven success developing enterprise lifecycle marketing strategies that drive customer engagement, retention, loyalty, and revenue growth. • Deep understanding of customer journey mapping, segmentation, personalization, CRM strategy, and omnichannel lifecycle marketing. • Experience serving as a client advisor and presenting strategic recommendations to senior stakeholders. • Strong leadership skills with demonstrated success coaching teams, managing performance, and developing future leaders. • Experience supporting business development efforts including audits, proposals, and strategic sales presentations. • Strong analytical skills with experience translating complex performance data into actionable business recommendations. • Experience with web analytics (GA4, etc.) and measurement frameworks that connect lifecycle performance to business outcomes. • Working knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology ecosystems. • Experience with lifecycle marketing platforms such as Klaviyo, Braze, SFMC, HubSpot, Iterable, Attentive, Pardot, Marketo, or similar. • Passion for innovation, AI, and continuously evolving lifecycle marketing best practices.

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!