Group Director, Client Strategy – Group Media Director

🔥 24 minutes ago

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Owning a portfolio of strategic client relationships, ensuring retention, revenue growth, and profitability across multiple accounts • Leading and mentoring a team of Directors, setting performance standards and driving development • Elevating cross-channel, full-funnel integrated media strategy across paid, owned, and earned channels • Ensuring cohesive media mix design, budget allocation strategy, audience architecture, creative integration, and advanced measurement frameworks • Serving as an executive-level escalation point and strategic advisor for senior client stakeholders • Leading high-stakes executive engagements including QBRs, annual planning, and transformational growth initiatives • Driving portfolio-level forecasting, staffing alignment, and margin management in partnership with Operations and Finance • Identifying same-store growth opportunities and partnering with Business Development to support new business strategy and pitches • Scaling best practices across teams to improve planning rigor, reporting clarity, and strategic storytelling • Partnering with Analytics to operationalize MTA, MMM, incrementality testing, and advanced measurement • Spearheading innovation initiatives, emerging channel pilots, and first-to-market tests that strengthen agency POVs • Collaborating with executive leadership to solve organizational challenges and contribute to company growth goals • Providing regular portfolio health updates and strategic insights to senior agency leadership

🎯 Requirements

• 11+ years of experience in media planning/strategy, marketing strategy, or integrated client leadership within an agency • 6+ years of experience leading senior-level team members and managing multiple client portfolios • Proven track record overseeing complex, multi-channel accounts with full P&L responsibility • Strong financial and commercial acumen, including revenue forecasting, margin management, and resource planning • Demonstrated success managing executive-level client relationships and navigating complex stakeholder environments • Deep expertise in full-funnel strategy development, measurement frameworks (MTA, MMM, incrementality), and cross-channel media planning inclusive of audience insights application to full funnel media application & deep channel understanding • Experience collaborating across creative, analytics, operations, and technology teams to deliver integrated solutions • Exceptional executive presence, communication skills, and strategic storytelling ability • Strong organizational leadership skills with the ability to scale systems, develop talent, and drive operational excellence • Experience pitching new business as strategic lead • Bachelor’s degree in Marketing, Business, Communications, or equivalent experience

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!