GTM Insights & Analytics Lead

🕒 May 28

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Wrapbook

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

💸 Finance

💰 $100M Series B on 2021-11

SaaS • Entertainment • Finance

Wrapbook is a smart production payroll and accounting platform built by industry veterans for the entertainment industry. It provides a comprehensive suite of services, including fast onboarding, payroll management, cost tracking, production accounting, and real-time reporting, all within an intuitive interface. The platform is designed to efficiently connect producers, accountants, cast, and crew members, enabling them to manage production finances seamlessly. Wrapbook also offers expert services in union compliance, insurance, and employer-of-record payroll. The platform integrates with leading accounting and production tools, making it the versatile choice for feature films, episodic TV, commercials, and more. With significant investment from Bessemer Venture Partners, Wrapbook is focused on accelerating innovation in production finance and payroll solutions.

📋 Description

• Build and maintain the core BI dashboard suite that gives Sales and Marketing self-serve, real-time visibility into pipeline health, funnel conversion, segment-level coverage, campaign contribution, rep attainment, and loss analysis. • Own the GTM data dictionary — metric definitions, filter logic, and calculation rules — and maintain it as the authoritative source of truth across Marketing, Sales, and Finance. • Own the analytical layer of the GTM forecast process: historical conversion rates, pipeline coverage analysis, stage-weighted modeling, and forecast variance diagnosis. • Lead annual bookings planning analysis — historical win rates, segment-level capacity modeling, coverage assessments, and quota calibration inputs — and partner with Strategic Finance on revenue forecasting and GTM investment analysis. • Build scenario models for pricing, segmentation, and GTM structure decisions as needed by RevOps and Sales leadership. • Track campaign performance relative to pipeline contribution goals by segment; surface what's generating pipeline, what isn't, and where investment is misallocated. • Partner with Analytics Engineering to ensure GTM data from Salesforce, Marketo, and adjacent systems is correctly modeled in the data warehouse — flag gaps, validate logic, and escalate data quality issues. • Lead ad-hoc analytical projects supporting key company initiatives: segmentation analysis, market sizing, cohort analysis, win/loss diagnostics, and product-GTM intersection analysis.

🎯 Requirements

• Demonstrated track record in GTM analytics, revenue operations analytics, or business analytics within a B2B SaaS environment — with direct experience building reporting infrastructure that business partners use independently. • High proficiency in SQL and Python — defining the right question, structuring the logic to answer it, validating output, and maintaining it as underlying data or business definitions change. • Hands-on experience building dashboards and models in Tableau, Omni, Looker, or an equivalent BI platform. • Familiarity with Salesforce data models and object relationships as source inputs to Snowflake/dbt pipelines — leads, contacts, accounts, opportunities, campaigns, and activities. • Experience partnering with Finance on planning analytics — quota calibration, capacity modeling, and scenario analysis. • The ability to see horizontally across Sales, Marketing, and Finance data and identify patterns and connections that vertical ops roles miss. • Strong communication skills — you translate complex analysis into clear, decision-ready narrative for Sales leadership, Marketing, and the C-suite. • Bonus: experience with Marketo, Outreach, dbt, or modern data stack tooling (Snowflake, Fivetran, or equivalent).

🏖️ Benefits

• Unlimited Paid Time Off • Work from anywhere in Canada and USA • Health and Dental benefits • Up to $1,500 USD/ $2,025 CAD towards IT set up for your home • Up to 2% matching RRSP / 401K • Learning and Development opportunities • Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service