Director of Performance

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Youth Enrichment Brands

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

📚 Education

⚽ Sports

👥 B2C

Education • Sports • B2C

Youth Enrichment Brands is a franchising platform and operator that connects and supports a network of child-focused companies delivering youth camps, classes, music education, swim schools, and sports leagues. The company partners with franchisees, coaches, and instructors to scale programs in sports, academics, and the arts, aiming to help children discover and develop lifelong passions across communities worldwide through brands like i9 Sports, School of Rock, SafeSplash, and US Sports Camps.

📋 Description

• Network performance • Set, track, and drive KPIs across the franchise network including registration volume, revenue per territory, season-over-season retention, and multi-sport participation rates • Build and maintain performance dashboards that give the VP of Operations and home office leadership a clear, real-time view of network health • Identify underperforming markets early and deploy targeted intervention plans in partnership with FBCs • Own the annual and seasonal performance planning cycle, including goal-setting frameworks and accountability rhythms across the network • Directly manage and develop the Franchise Business Coach team by setting expectations, coaching to outcomes, and building a high-performance culture on the team • Design and implement a consistent FBC operating cadence: visit schedules, coaching call structures, reporting standards, and escalation paths • Serve as the escalation point for complex franchisee performance conversations and turnaround situations • Partner with training and operations to continuously sharpen the FBC playbook • Lead the evolution of how i9 Sports thinks about the franchisee sales funnel from initial registration campaigns through repeat enrollment and multi-sport upsell • Develop a clearer model for how franchise owners (ADs) engage with and move prospective players through the funnel, ensuring FBCs are coaching to this approach consistently • Partner with marketing to align field-level execution with brand campaigns and seasonal promotions • Introduce data-driven segmentation so that coaching conversations are tailored to where each franchisee is in their growth arc • Serve as a trusted advisor and strategic partner to the VP of Operations by proactively surfacing network trends, risks, and opportunities • Lead special projects to modernize performance management infrastructure, including tools, processes, and reporting • Represent the operations team in cross-functional initiatives with marketing, training, tech, and franchise development • Contribute to the long-range operating strategy as the brand scales

🎯 Requirements

• 5–8+ years of experience in franchise operations, field performance, or a related multi-unit business environment • Proven track record of leading field-based teams (FBCs, district managers, area coaches, or similar) and driving measurable performance improvement • Strong commercial acumen, you understand how a franchise P&L works and can connect operational behaviors to business outcomes • Experience building or evolving a sales funnel process in a consumer-facing, enrollment-driven business • Natural coach and communicator, equally comfortable challenging a high performer and rebuilding confidence in a struggling franchisee • Analytically fluent; you know how to work with data, build dashboards, and draw insights without needing a data team to do it for you • Highly organized with the ability to manage a broad portfolio and stay on top of what matters most • Passion for the i9 Sports mission, making youth sports fun, accessible, and positive for kids and families • Nice to Have: Experience with youth sports, recreation, or family-focused consumer brands • Background in franchise development or having been a franchisee yourself • Familiarity with CRM or performance management platforms used in franchise networks