Senior Public Relations Coordinator

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🔥 25 minutes ago

🌲 North Carolina, South Carolina – Remote

🌲 North Carolina – Remote 🌴 South Carolina – Remote

⏰ Full Time

🟠 Senior

🎙️ Public Relations (PR)

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Youth Villages

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1986

🤝 Non-profit

🌍 Social Impact

Non-profit • Social Impact

Youth Villages is a national nonprofit organization that delivers evidence-based mental and behavioral health and child welfare services to children, young adults and families. For over 35 years it has operated residential programs, intensive in-home treatment, foster care and adoption services, specialized crisis services, and LifeSet supports for young adults exiting foster care, while partnering with public agencies and advocating for systemic improvements across child welfare, juvenile justice and children’s mental health systems.

📋 Description

• Leads development and implementation of comprehensive, strategic public relations plans for Youth Villages and its various services, programs, and events • Conducts strategic media relations in key markets to support overall organizational and departmental objectives; works with the news media both proactively and reactively; remains on-call 24/7 for journalists and crisis situations • Stays apprised of situations in key markets, ensuring PR is conducted accurately, timely, within budget parameters, and in a way that supports operational goals • Regularly evaluates the effectiveness of PR strategies and tactics, and reports on status of plans and results of work • Stays apprised of issues affecting the organization (including competitor work) • Conducts media training and coaches and prepares staff, families, and young people for news media interviews • Creates media and communications materials such as news releases, news advisories, fact sheets, talking points, speaking points, press kits, etc. • Conducts planning and execution of PR strategy for campaigns, programs and events, such as news conferences, training classes, ribbon-cuttings, groundbreakings, and fundraisers • Ability to interview families and young people and write stories for various uses • Ability to work collaboratively across various teams and departments to ensure integration and sharing of information • Skilled writer with the ability to write copy, including PSAs, speeches, scripts, news releases, and communications materials; assists with editing and proofreading upon request; follows AP Style • Works closely with digital strategy, as well as other Youth Villages departments and outside vendors as necessary, to ensure all programs and projects are successful, accurate, and timely • Supports crisis communications as necessary alongside national communications team and state leadership • Works closely with development team to identify opportunities to support fundraising efforts, events, volunteer and mentor recruitment and initiatives targeting key stakeholders • Monitors Youth Villages coverage in the news media, including digital, preparing monthly reports; utilizes media monitoring and database software for tracking and media outreach • Performs other duties as assigned

🎯 Requirements

• Bachelor's degree in Public Relations, Communications, or a related field (required) • Three to five years of experience in public relations and/or communications (required) • Proven track record of media success and existing relationships with North Carolina media outlets (required) • Strong media relations, communications planning, and event promotion experience (preferred) • Strong organizational skills and attention to detail • Excellent written, verbal, and oral skills • Ability to manage multiple priorities simultaneously • Ability to maintain a flexible schedule

🏖️ Benefits

• Medical, Dental, Prescription Drug Coverage and Vision • 401(k) • Time off: 2 week paid vacation (full-time) / 1 week paid vacation (part-time) • 12 paid sick days per year • 11 paid holidays • Paid Parental Leave • Mileage & Cell Phone Reimbursement (when applicable) • Tuition reimbursement and licensure supervision • Growth & development through continuous training • Clinical and administrative advancement opportunities