Senior Media Planner – Political & Advocacy

🔥 2 minutes ago

🌽 Illinois, Texas – Remote

🌽 Illinois – Remote 🤠 Texas – Remote

💵 $70k - $85k / year

⏰ Full Time

🟠 Senior

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Zeta Global

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

💰 Post-IPO Debt on 2024-09

SaaS • Artificial Intelligence • B2B

Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.

📋 Description

• Lead the development of media plans and proposals that support new business and account growth • Own the end-to-end planning process for RFPs and proactive proposals, ensuring accuracy, clarity, and on-time delivery • Present media strategies and recommendations to sales teams and internal stakeholders; manage updates as campaign details evolve • Guide campaign design across channels including display, video, social, email, streaming audio, and DOOH • Translate campaign goals into specific audience, inventory, and targeting recommendations using internal and third-party data • Act as a subject-matter expert on products, solutions, and media capabilities for sales and internal partners • Collaborate closely with sales, analytics, and other teams to ensure alignment on goals, timelines, and deliverables • Capture and share market and client feedback to inform planning approaches and product improvements • Help build and maintain proposal templates, reference materials, and best practices • Continuously improve proposal quality, workflows, and planning processes to increase efficiency and consistency

🎯 Requirements

• Bachelor’s degree preferred (or equivalent experience) • 3–4 years of experience in digital media planning, strategy, or online advertising • Strong understanding of digital ad metrics, analysis, and pricing models (CPM, CPC, CPA) • Experience planning across multiple advertising categories and using data to inform recommendations • Advanced working knowledge of Excel and PowerPoint • Ability to work independently while contributing to a collaborative team environment

🏖️ Benefits

• Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!