Marketing Communications Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $93k - $140k / year

⏱ Part Time

🟡 Mid-level

🟠 Senior

🗣️ Communications

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Zoetis

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1952

🧬 Biotechnology

💊 Pharmaceuticals

🔬 Science

Biotechnology • Pharmaceuticals • Science

Zoetis is the world's leading animal health company, committed to nurturing the world and humankind by advancing care for animals. With over 70 years of innovation, Zoetis develops a broad portfolio and pipeline of medicines, vaccines, diagnostics, and technologies that span a continuum of care to predict, prevent, detect, and treat animal illnesses. Operating in more than 100 countries, the company supports livestock farmers, veterinarians, and pet owners around the globe. Zoetis is driven by science and their shared passion for the human-animal bond, aiming to create a more sustainable and healthier world for all.

📋 Description

• Own the annual and quarterly advertising and media strategy aligned to brand and business objectives • Develop integrated, multi-channel media plans around key formulas and campaigns (e.g., digital, social, search, print, programmatic, events/sponsorships) • Partner with Insights/Analytics to define KPIs, measurement approaches, and optimization plans; translate results into actionable recommendations for advertising and media strategy • Own the advertising and media budget (annual planning, forecasting, allocation, pacing, and reconciliation) • Build business cases for incremental spend and reallocation decisions, track ROI and performance vs. plan • Responsible for development, review, and delivery of marketing assets and content across channels including but not limited to writing content, art directing on layouts, email direction, submitting JIRA tickets and routing assets for approval • Drive digital campaign creative execution across paid search, paid social, display/programmatic, CRM/email, and website/landing-page experiences • Partner with analytics and channel owners to improve funnel performance (CTR, CVR, CAC, ROAS, LTV, etc.) • Support owned-channel content strategy (SEO & AEO fundamentals, content governance, and engagement best practices) • Develop and operationalize audience segmentation using first-party data, market insights, and behavioral signals • Ensure assets are on strategy, on brand, and optimized for channel requirements and audience needs • Collaborate with Brand/Portfolio Marketing, Sales, and other stakeholders to align messaging, campaigns, and go-to-market priorities • Support key launches and initiatives with integrated plans, toolkits, and readiness communications

🎯 Requirements

• BS/BA required • 5+ years of experience in marketing or related role (advertising, media planning/buying, or integrated marketing brand or agency experience preferred) • Knowledge of equine industry and nutritional products preferred • Hands-on familiarity with key platforms and tools (e.g., Google/Meta/LinkedIn, DSPs, GA4, ad servers, social listening, DAM tools) • Experience with media mix modeling, incrementality testing, or advanced measurement approaches

🏖️ Benefits

• healthcare and insurance benefits beginning on day one • a 401K plan with a match and profit-sharing contribution from Zoetis • 4 weeks of vacation