PPC Specialist

Vaga não está no LinkedIn

🕒 Agosto 27

🇮🇳 Índia – Remoto

💵 $4 / hora

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 32%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Safe Rescue

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2012

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Safe Rescue é um fornecedor de serviços abrangente dedicado a apoiar empresas com soluções essenciais em atendimento ao cliente, marketing digital, desenvolvimento de sites, implementação de CRM, análise de dados, SEO, gestão de projetos e geração de leads. A empresa foca em criar estratégias impactantes que impulsionam o engajamento e a eficiência para seus clientes, enquanto promove um ambiente de trabalho dinâmico que incentiva o crescimento pessoal e profissional.

Descrição

• Plan, build, launch, and manage full-funnel Meta advertising campaigns for U.S.-based home service businesses • Develop strategies for targeting, campaign structure, budgets, bidding, creative direction, offers, and lead-generation objectives • Manage campaigns for HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and other residential services • Analyze CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution data • Optimize for lead quality and downstream sales performance, not only lead volume • Collaborate with CRM and sales teams to identify campaigns, audiences, creatives, and offers producing qualified customers • Design and execute A/B tests across creatives, audiences, offers, copy, landing pages, and campaign structures • Brief and collaborate with creative teams on hooks, angles, offers, video concepts, images, copy, and calls to action • Manage significant advertising budgets and scale winning campaigns while maintaining target CPL and lead quality • Implement and monitor Meta Pixel, Conversions API (CAPI), events, tracking, and attribution • Identify campaign inefficiencies, troubleshoot tracking issues, and develop data-backed growth strategies • Prepare clear, actionable performance reports for clients and/or internal stakeholders • Stay current with Meta Ads updates, Advantage+ solutions, attribution changes, and paid-social strategies

🎯 Requisitos

• Proven, hands-on experience managing Meta Ads campaigns for U.S.-based home service businesses; mandatory and non-negotiable • 4+ years of hands-on experience managing Meta Ads campaigns • Proven experience generating leads for U.S.-based businesses • Direct and demonstrable experience managing Meta Ads for U.S.-based home service companies • Strong understanding of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling • Experience managing multiple Meta Ads accounts simultaneously, preferably within a performance marketing or digital marketing agency • Ability to demonstrate actual Meta advertising work from U.S. home service campaigns personally managed or directly worked on • Ability to provide 2–5 examples of Meta ad creatives from U.S. home service campaigns • Advanced knowledge of Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns • Strong understanding of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and post-iOS 14 measurement • Experience with Meta Lead Ads and Instant Forms • Experience with CRM platforms such as GoHighLevel, HubSpot, or Salesforce • Working knowledge of Google Analytics 4 (GA4) and landing-page CRO best practices • Meta Blueprint Certification is required • Proficiency in Excel or Google Sheets for campaign reporting and analysis • Excellent written and verbal English communication skills • Updated resume/CV with shareable links to relevant Meta ad creative samples • Application summary covering home service industries, experience duration, role, responsibilities, campaign objectives, and CPL/lead-generation results where shareable • Permission to share submitted materials, with confidential, proprietary, or personally identifiable client information removed where necessary • Computer meeting specified processor, RAM, storage, and graphics requirements • Mouse and keyboard • Noise-cancelling headset • Internet with jitter below 10ms, latency below 160ms, upload above 25 Mbps, and download above 40 Mbps • LAN-cabled internet • Reliable power backup sustaining at least 8 hours; UPS alone is insufficient

🏖️ Benefícios

• Remote position • Full-time remote work • Reliable computer/laptop, stable high-speed internet, noise-free workspace, and backup internet/power solution required for uninterrupted productivity • Must be comfortable working Pacific Standard Time (PST) business hours