Channel Marketing Manager

Vaga não está no LinkedIn

🕒 Junho 23

☕ Washington – Remoto

☕ Washington – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Absolute Security

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1993

🔐 Segurança

🔒 Cibersegurança

🏢 Corporativo

Security • Cybersecurity • Enterprise

Absolute Security é uma provedora líder de soluções de segurança inteligentes e autorrecuperáveis, projetadas para proteger empresas no ambiente digital. Com foco em segurança de endpoint, gerenciamento de dispositivos e acesso à rede, a Absolute Security oferece uma gama de produtos, como Absolute Control, Absolute Resilience e as soluções Secure Access. Esses produtos foram desenvolvidos para aprimorar a saúde de dispositivos e aplicações, garantir acesso seguro a aplicações em nuvem e viabilizar proteção abrangente contra ameaças em aplicações web, em nuvem e privadas. A Absolute Security atende a diversos setores — incluindo educação, finanças, governo, saúde e transporte — ajudando organizações a manter a conformidade regulatória, reduzir vulnerabilidades e maximizar a produtividade.

Descrição

• Develop and execute integrated marketing programs with VARs, distributors, OEMs, and strategic partners that align partner objectives with company revenue goals. • Manage MDF, partner marketing calendars, campaign execution, and performance tracking. • Drive awareness, demand generation, and pipeline creation through co-branded marketing activities. • Work cross-functionally with Channel Sales, Marketing, Sales, Product Marketing, and Operations teams to execute successful partner programs. • Build and maintain strong relationships with partner marketing stakeholders to drive engagement and business results. • Plan and execute partner demand generation programs across field events, trade shows, digital, content, and webinar marketing channels. • Manage event logistics, budgets, vendors, partner participation, attendee engagement, and post-event follow-up to maximize business impact. • Track MQLs, campaign performance, event performance, marketing-sourced and influenced pipeline, and revenue contribution. • Analyze results and optimize programs based on pipeline generation, conversion rates, ROI, and business outcomes. • Support partner enablement and engagement initiatives. • Develop partner-facing content, campaign toolkits, sales enablement assets, and communications. • Coordinate partner training and awareness programs. • Ensure partners have the tools, content, and resources necessary to effectively position and promote company solutions. • Manage Market Development Fund (MDF) planning, allocation, and investment strategies across partner programs. • Evaluate MDF program effectiveness through pipeline, opportunity, and ROI analysis. • Develop recommendations to optimize partner marketing investments and maximize business impact. • Track and report on partner-generated pipeline, opportunities, campaign performance, event performance, and ROI. • Deliver actionable insights and recommendations to improve program effectiveness and partner engagement. • Maintain accurate reporting and visibility through Salesforce and other marketing technology platforms. • Provide regular updates to leadership on marketing performance, pipeline contribution, and partner program success.

🎯 Requisitos

• 5+ years of B2B technology marketing experience. • 2+ years of channel, partner, or alliance marketing experience within the technology industry. • Experience working with VARs, distributors, OEMs, or strategic technology partners. • Strong experience managing integrated demand generation campaigns, events, webinars, and field marketing programs from planning through execution and measurement. • Experience managing marketing budgets, forecasting, and investment planning. • Experience managing MDF programs and evaluating ROI. • Proficiency with Salesforce CRM and marketing automation platforms. • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously. • Excellent communication, presentation, and stakeholder management skills.

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities