Manager, Programmatic Media

🕒 6 dias atrás

🔔 Pennsylvania – Remoto

🔔 Pennsylvania – Remote

💵 $135.000 - $152.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

👔 Gerente

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Alteryx

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💼 Consultoria

🏥 Saúde

🏭 Manufatura

Consulting • Healthcare • Manufacturing

A Alteryx é uma empresa líder em soluções de analytics para empresas que capacitam organizações a extrair insights valiosos de seus dados. Com sua plataforma de analytics com IA, a Alteryx automatiza os processos de preparação de dados, análise e geração de relatórios, tornando o analytics acessível a usuários de todos os níveis. A plataforma oferece recursos como enriquecimento de dados, modelagem preditiva e Location Intelligence, permitindo que as empresas melhorem a eficiência operacional e impulsionem a tomada de decisões informadas em diversos setores, incluindo serviços financeiros, varejo, saúde e manufatura.

Descrição

• Head programmatic advertising execution and lead a team of media specialists • Bridge strategic media planning with day-to-day execution to build brand awareness, create brand preference, and drive pipeline • Report to the Global Director of Integrated Campaigns under Demand Generation • Mentor and empower the paid media management team • Partner with the media agency, media partners, and internal teams to deliver digital experiences across EMEA, APJ, and the Americas • Manage and support a team of paid media managers • Oversee relationships with media agencies, DSPs, ad networks, data providers, and agency partners • Lead end-to-end strategy, launches, testing, and optimization across programmatic, ABM, display, and paid digital channels • Translate go-to-market priorities into cohesive digital media tactics and audience journeys • Conduct campaign audits, A/B creative testing, bidding strategy adjustments, and audience refinement • Own global programmatic media strategy, execution roadmap, and tactical campaign calendar • Manage and optimize the programmatic media budget and spend allocation • Activate audience lists and develop dynamic targeting strategies • Own campaign reporting, dashboards, and multi-touch attribution analysis • Maintain standards for viewability, brand safety, fraud prevention, and privacy compliance • Audit active campaigns and DSP setups, establish OKRs and performance benchmarks, streamline workflows, and guide career development

🎯 Requisitos

• 5–8 years of experience in B2B SaaS performance marketing or digital advertising • At least 2 years of direct people management experience • Deep hands-on expertise with leading DSPs, such as The Trade Desk and DV360 • Experience with ABM platforms, such as 6sense and Demandbase • Experience with ad tech stacks, including Campaign Manager 360, Google Analytics Pro, verification tools, and DMPs/CDPs • Strong competency in marketing analytics and multi-touch attribution models • Experience with CRM and marketing automation systems, including Salesforce and Marketo • Experience with data visualization tools • Proven ability to manage, develop, and retain digital marketing talent • Excellent communication skills and ability to articulate digital strategy and complex ad tech performance metrics • Capacity to serve in compliance with U.S. export controls

🏖️ Benefícios

• Target annual bonus of 15% of base salary, based on individual and company performance • Monthly Connectivity Plus stipend of $150 to support remote work-related expenses • Annual $200 home office reimbursement • Medical, dental, and vision coverage • 401(k) with company match • Paid parental leave, caregiver leave, and flexible time off • Mental health support and wellness reimbursement • Career development and education assistance