Senior Growth Marketing Manager – Business & Government

Vaga não está no LinkedIn

🕒 Outubro 22

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $105.200 - $150.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

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Anthology Careers

SiteLinkedInTodas as Vagas

1 - 10 funcionários

👥 RH Tech

🤝 B2B

☁️ SaaS

HR Tech • B2B • SaaS

Anthology Careers é uma empresa especializada em serviços de onboarding e soluções de RH para empresas. Ela oferece ferramentas e suporte para processos como onboarding via ADP, verificação de emprego I-9 no Workbright e controle de ponto e frequência. A empresa também oferece serviços específicos para contratações no Canadá, garantindo compliance com diversas leis e regulamentações trabalhistas. Sua plataforma facilita o onboarding sem atritos de novos colaboradores, além de oferecer assistência por meio de FAQs e suporte ao vivo.

Descrição

• Own the integrated campaign calendar for new-logo acquisition in the Business & Government segment, with pipeline targets for every program • Translate GTM positioning and competitive differentiation into audience-specific campaign narratives and assets • Execute multi-channel campaigns across paid media, email, content syndication, webinars, and field events • Design and run ABM programs for target accounts • Support Blackboard visibility in AI-generated research environments and coordinate buyer-search themes • Build AI-native workflows for campaign analysis, audience personalization, and performance optimization • Coordinate regional field activation programs tied to account or geography-specific pipeline goals • Contribute to BbT26, Blackboard’s flagship customer event • Build post-event attribution models measuring sourced, influenced, and closed-won pipeline • Own a direct pipeline contribution target and review performance weekly • Define campaign-level pipeline targets and track performance with Marketing Intelligence • Use intent data and buying signals to prioritize audiences and personalize outreach • Build and maintain multi-touch attribution across the funnel • Flag expansion signals to the Customer Growth & Advocacy team • Brief and collaborate on landing pages, nurture emails, one-pagers, digital ads, and field assets • Coordinate lead segmentation, routing, and campaign tracking in HubSpot and Salesforce • Align sales enablement and campaign messaging with Product Marketing • Report on pipeline contribution, MQL-to-SQL ratios, closed-won rates, cost per opportunity, and event ROI • Test and optimize messaging, creative, CTAs, and audience segments • Present results and recommendations at weekly pipeline reviews • Collaborate across Sales, Customer Success, Marketing, Brand, Creative, and other teams

🎯 Requisitos

• 8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment • Proven track record building and executing integrated campaigns that generate pipeline with a measurable contribution number owned • Real ABM experience designing and measuring account-level programs • Experience managing conference presence, regional programs, event budgets, and post-event attribution end-to-end • Experience building AI-native workflows and automations, with demonstrable results • Data-driven approach to reviewing performance and adjusting campaigns • Strong working knowledge of HubSpot or Marketo and Salesforce • Experience with intent data platforms such as 6sense, Demandbase, or similar • Experience managing paid-media agencies and coordinating creative production • Ability to operate independently in a fast-moving organization • Strong written communication skills • Cross-functional influence with Sales and other teams • Fluency in written and spoken English • Candidates must be legally authorized to work in the country where the role is based; no visa sponsorship or immigration support • Preferred: experience marketing to corporate or government/public-sector audiences • Preferred: familiarity with GEO and AI-generated answers • Preferred: experience with AI SDR platforms or outbound sequencing tools • Preferred: background contributing to flagship customer events or user conferences

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