Senior Growth Marketing Manager – Business & Government

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🕒 Julho 8

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Anthology Careers

SiteLinkedInTodas as Vagas

1 - 10 funcionários

👥 RH Tech

🤝 B2B

☁️ SaaS

HR Tech • B2B • SaaS

Anthology Careers é uma empresa especializada em serviços de onboarding e soluções de RH para empresas. Ela oferece ferramentas e suporte para processos como onboarding via ADP, verificação de emprego I-9 no Workbright e controle de ponto e frequência. A empresa também oferece serviços específicos para contratações no Canadá, garantindo compliance com diversas leis e regulamentações trabalhistas. Sua plataforma facilita o onboarding sem atritos de novos colaboradores, além de oferecer assistência por meio de FAQs e suporte ao vivo.

Descrição

• Own the integrated campaign calendar for new logo acquisition in the Business & Government segment, with pipeline targets defined for every program. • Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets. • Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration. • Design and run ABM programs for target accounts across the Business & Government universe — account-based thinking is core to this role, not optional. • Support Blackboard’s visibility in AI-generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching. • Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation. • Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization — and share what you’re building with the broader team. • Own Blackboard’s presence at third-party conferences in Business & Government, including DevLearn, ATD, and other sector events. • Manage regional field activation programs tied to pipeline goals in specific accounts or geographies. • Build and own post-event attribution models: every event investment is measured against pipeline sourced, pipeline influenced, and closed won contribution. • Own a direct pipeline contribution target — not just activity metrics. You hold a number, review it weekly, and course-correct when programs underperform. • Work with Marketing Intelligence to define campaign-level pipeline targets and track performance against them.

🎯 Requisitos

• 8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment • Proven track record building and executing integrated campaigns that generate pipeline — not just leads — with a measurable contribution number you own • Real ABM experience: you have run account-based programs, not just heard of them. You know how to design plays at the account level and measure their impact • Field and event marketing ownership: you have managed conference presence, regional programs, and event budgets end-to-end, including post-event attribution • AI-native operator: you have built workflows and automations with AI as a core part of how you work, not as a side project. You can show examples of what you’ve built and how it performed • Data-driven mindset: you review your own numbers, spot what’s working, and make adjustments without being asked • Strong working knowledge of HubSpot or Marketo and Salesforce; you understand how leads flow, how campaigns are tracked, and how attribution works • Experience with intent data platforms — 6sense, Demandbase, or similar — and the ability to act on those signals in campaign targeting • Experience managing agency relationships for paid media (search, display, programmatic) and coordinating creative production • Ability to operate independently in a fast-moving org — you manage your own calendar, brief your own collaborators, and own your outcomes • Strong written communication: you translate complex positioning into campaign copy, clear creative briefs, and executive-ready performance summaries • Cross-functional influence: you work well with Sales and can push back when you need to, without burning relationships • Fluency in written and spoken English.

🏖️ Benefícios

• Health insurance • 401(k) matching • Paid time off • Professional development opportunities