Senior Manager, CTV

🕒 Outubro 29

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $115.000 - $140.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

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Ashley Digital

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🛒 Varejo

🛍️ Comércio Eletrônico

Retail • eCommerce

Ashley Digital é a presença digital e de e-commerce associada à Ashley Furniture (Ashley HomeStore). A empresa apresenta um catálogo completo de móveis e itens de decoração — incluindo móveis para sala de estar, quarto e sala de jantar, colchões, tapetes, móveis para áreas externas, produtos para bebês e crianças, itens para home office e acessórios — e promove compras online, além de opções em lojas físicas, financiamento, serviços de design e programas para profissionais do setor. O site destaca promoções, localizador de lojas (com referência a mais de 1. 000 unidades), serviços ao cliente (financiamento, entrega e garantias) e informações corporativas, como iniciativas de responsabilidade social corporativa (CSR) e valores da empresa.

Descrição

• Lead CTV media buying across Ashley Furniture, Nectar, DreamCloud, Siena, and Awara. • Develop data-driven CTV strategies for website conversions and in-store sales. • Partner with data science on attribution models, incrementality testing, geo-lift studies, and audience insights. • Use tracking pixels, impression logs, and clean rooms to improve attribution accuracy. • Build or leverage vendor and technology solutions for deduplicated impressions. • Optimize campaigns using real-time bidding, audience segmentation, and predictive analytics. • Aggregate fragmented vendor and platform data into holistic brand performance views. • Oversee budget allocation and pacing against spend and ROAS targets. • Align CTV campaigns with in-store promotions and regional sales priorities. • Partner with creative teams to test and optimize CTV ad variations. • Manage relationships with publishers, streaming platforms, ad exchanges, and DSP partners. • Monitor CTV industry trends, programmatic innovations, and measurement methodologies. • Exercise independent judgment in resolving complex problems and interpreting policies and regulations.

🎯 Requisitos

• 5+ years of experience in CTV media buying, programmatic advertising, or advanced digital media strategy, with a proven ability to drive measurable outcomes. • Bachelors Degree, preferred. • Deep expertise in CTV inventory, DSPs, publisher networks, and programmatic waterfall dynamics. • Demonstrated success optimizing CTV campaigns for digital and offline conversions. • Extensive experience securing Deal IDs and PMP agreements for premium inventory. • Technical proficiency in tracking pixels, impression logs, and clean rooms. • Expertise in deduplicating impressions across fragmented ad placements and multiple vendors. • Strong command of frequency capping strategies. • Experience aggregating and synthesizing fragmented data into a unified performance dashboard. • Deep understanding of offline conversion tracking, store visit attribution, and omnichannel media strategies. • Proficiency in Google Analytics, Trade Desk, DV360, and offline attribution tools. • Must reside and be authorized to work within the United States.

🏖️ Benefícios

• Annual bonus potential • Health, Vision & Dental Insurance • HSA company contributions • 401K with company match component • “Take what you need” PTO • Wellness benefits • WFH office and cell phone/internet stipend • A FREE MATTRESS plus an awesome Friends and Family discount!

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