Senior Manager, Experience Optimization

Vaga não está no LinkedIn

🕒 Agosto 18

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $130.000 - $150.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

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Axios

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2017

💼 Consultoria

📣 Marketing

📱 Mídia

Consulting • Marketing • Media

Axios é uma empresa de mídia que entrega notícias e insights por meio de várias plataformas, incluindo newsletters, meios de comunicação locais e conteúdo exclusivo para profissionais. Cobre uma ampla gama de tópicos como política, políticas públicas, negócios, tecnologia, saúde e energia, proporcionando reportagens e análises aprofundadas. Ao focar em histórias rápidas, concisas e impactantes, a Axios busca tornar as notícias mais acessíveis e envolventes para seu público. Suas ofertas incluem newsletters diárias gratuitas, como Axios AM e Axios Pro, além de eventos e discussões ao vivo.

Descrição

• Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products. • Lead experimentation across offers, messaging, templates, and access rules to improve conversion. • Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance. • Establish conversion benchmarks, reporting, and scalable optimization processes across the business. • Design and execute experiments across landing pages, lead generation, and first-party data capture. • Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization. • Build and maintain a prioritized experimentation roadmap. • Optimize conversion experiences for SEO, GEO, and AI-driven traffic. • Own onsite audience segmentation and personalization in Segment across web and email. • Partner with Product, Editorial, Revenue, Analytics, Design, and Marketing on growth initiatives. • Manage external vendor and internal stakeholder relationships while driving a shared optimization roadmap. • Champion experimentation by documenting learnings, sharing insights, and scaling best practices. • Increase subscription and registration conversion rates, improve first-party data capture, create seamless onsite experiences, and build cross-functional partnerships.

🎯 Requisitos

• 6+ years of experience in conversion rate optimization (CRO), growth marketing, growth product, or digital experience optimization • Proven success improving conversion through A/B testing and experimentation • Experience with subscription, membership, or digital media businesses • Hands-on experience with paywall or subscription platforms; Piano preferred • Strong analytical skills, including funnel analysis, experimentation, and performance measurement • Experience with marketing technology platforms such as Segment, Braze, Sailthru, or similar tools • Excellent cross-functional collaboration and stakeholder management skills • Ability to develop AI literacy and use AI tools to enhance productivity, creativity, and efficiency

🏖️ Benefícios

• 401(k) with employer match • Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network • Employer Health Savings Account (HSA) contribution for the high deductible health plan option • Dental and vision coverage • Primary caregiver 12-week paid leave • Generous vacation policy, plus holidays • One mental health day per quarter • Annual learning and development stipend • $100 monthly work-from-home stipend • Tele-mental health services through Headspace • OneMedical membership, including telehealth services • Personal health advocacy resources through HealthAdvocate • Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility • Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies • Increased work flexibility for parents and caretakers • Virtual company-sponsored social events • A strong and positive work environment • A commitment to an open, inclusive, and diverse work culture