Senior Global Marketing Manager – Enteric, HAI

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🕒 Julho 2

🦀 Maryland – Remoto

🦀 Maryland – Remote

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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BD

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1897

🏥 Saúde

🏭 Manufatura

⚕️ Seguro de Saúde

💰 $24.000.000 Grant em 2020-07

Healthcare • Manufacturing • Healthcare Insurance

A BD é uma das maiores empresas globais de tecnologia médica do mundo e está avançando o mundo da saúde ao aprimorar a descoberta médica, o diagnóstico e a entrega de cuidados. A empresa apoia os heróis na linha de frente dos cuidados de saúde desenvolvendo tecnologia, serviços e soluções inovadoras que ajudam a avançar tanto a terapia clínica para os pacientes quanto o processo clínico para os prestadores de cuidados de saúde. A BD e seus 65.000 funcionários têm paixão e compromisso em ajudar a melhorar os resultados dos pacientes, aprimorar a segurança e a eficiência do processo de entrega de cuidados dos clínicos, capacitar os cientistas de laboratório a diagnosticarem melhor doenças e avançar as capacidades dos pesquisadores em desenvolver a próxima geração de diagnósticos e terapias. A BD tem presença virtualmente em todos os países e faz parceria com organizações ao redor do mundo para lidar com alguns dos desafios mais difíceis da saúde global. Ao trabalhar em estreita colaboração com os clientes, a BD pode ajudar a melhorar os resultados, reduzir custos, aumentar eficiências, melhorar a segurança e expandir o acesso aos cuidados de saúde. Em 2017, a BD recebeu a C. R. Bard e seus produtos na família BD. Para mais informações sobre a BD, visite bd.com. Veja as diretrizes da comunidade aqui: https://tinyurl.com/yunjmzkx

Descrição

• Defines, evolves, and communicates the global marketing strategy for Enteric and HAI, informed by market trends, customer needs, competitive dynamics, and portfolio priorities. • Owns portfolio planning and execution for Enteric and HAI, including strategic priorities, annual marketing plans, launch readiness, and downstream commercialization support. • Partners closely with regional marketing and commercial teams to align global strategy with local market needs, enabling strong execution and adoption across priority geographies. • Develops differentiated value propositions, messaging, and content that clearly articulate the clinical, operational, and economic value of the Enteric and HAI portfolio. • Supports global campaigns, market development initiatives, and customer engagement programs to build awareness and accelerate growth in Enteric and HAI testing markets. • Collaborates across Medical Affairs, Market Access, Public Health, Product Management, R&D, and Commercial teams to ensure aligned execution and strong cross-functional partnership. • Leads development of marketing tools and programs such as campaign assets, sales enablement materials, customer-facing content, webinars, and portfolio playbooks. • Provides strategic input into portfolio strategy, business cases, and annual strategic reviews, using market data and customer insights to identify growth opportunities and priorities. • Monitors market trends, competitive activity, and customer needs across Enteric and HAI to inform strategy, positioning, and execution decisions. • Measures and reports on business and marketing performance, including campaign impact, portfolio growth, and key performance indicators, and recommends actions to improve results. • Builds strong collaborative relationships across functions and regions, acting as a trusted marketing partner to help drive focus, alignment, and execution.

🎯 Requisitos

• Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, or Business. • 5+ years of experience in global or regional strategic marketing, product marketing, or product management within IVD, diagnostics, medical devices, or life sciences. • Experience in infectious disease, microbiology, or diagnostics marketing strongly preferred. • Proven experience working cross-functionally to develop accurate, compliant, and impactful commercial materials, including customer messaging, campaign content, sales tools, and portfolio support materials. • Solid understanding of regulated healthcare environments, including promotional vs. non-promotional boundaries, medical review processes, and compliance standards. • Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer-focused marketing strategies that drive adoption and trust. • Experience working across global or multi-regional markets, incorporating local clinical practices, regulatory considerations, and customer needs.

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Professional development opportunities