Senior Global Marketing Manager, Tuberculosis and Respiratory Solutions

🕒 4 dias atrás

🦀 Maryland – Remoto

🦀 Maryland – Remote

💵 $134.100 - $214.500 / ano

⏰ Tempo Integral

🟠 Sênior

💻 Engenheiro de Soluções

🦅 Patrocina Visto H1B

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BD

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1897

🏥 Saúde

🏭 Manufatura

⚕️ Seguro de Saúde

💰 $24.000.000 Grant em 2020-07

Healthcare • Manufacturing • Healthcare Insurance

A BD é uma das maiores empresas globais de tecnologia médica do mundo e está avançando o mundo da saúde ao aprimorar a descoberta médica, o diagnóstico e a entrega de cuidados. A empresa apoia os heróis na linha de frente dos cuidados de saúde desenvolvendo tecnologia, serviços e soluções inovadoras que ajudam a avançar tanto a terapia clínica para os pacientes quanto o processo clínico para os prestadores de cuidados de saúde. A BD e seus 65.000 funcionários têm paixão e compromisso em ajudar a melhorar os resultados dos pacientes, aprimorar a segurança e a eficiência do processo de entrega de cuidados dos clínicos, capacitar os cientistas de laboratório a diagnosticarem melhor doenças e avançar as capacidades dos pesquisadores em desenvolver a próxima geração de diagnósticos e terapias. A BD tem presença virtualmente em todos os países e faz parceria com organizações ao redor do mundo para lidar com alguns dos desafios mais difíceis da saúde global. Ao trabalhar em estreita colaboração com os clientes, a BD pode ajudar a melhorar os resultados, reduzir custos, aumentar eficiências, melhorar a segurança e expandir o acesso aos cuidados de saúde. Em 2017, a BD recebeu a C. R. Bard e seus produtos na família BD. Para mais informações sobre a BD, visite bd.com. Veja as diretrizes da comunidade aqui: https://tinyurl.com/yunjmzkx

Descrição

• Define, evolve, and communicate the global marketing strategy for Tuberculosis and Respiratory Solutions across microbiology and molecular diagnostics, informed by market trends, customer needs, competitive dynamics, clinical guidelines, and portfolio priorities • Own the global TB and Respiratory Solutions portfolio planning and execution, including strategic priorities, annual marketing plans, launch readiness, portfolio positioning, and downstream commercialization support across both segments • Provide strategic input into portfolio strategy, business cases, and annual strategic reviews, using market data, customer insights, and competitive intelligence to identify growth opportunities and priorities for TB diagnostics • Partner with product management, R&D, medical affairs, market access, and regional teams to ensure that global TB strategy is aligned to product roadmaps, evidence generation, market needs, and commercial execution priorities • Lead global TB portfolio marketing launches, including new product introductions, enhancement announcements, launch packages, and commercial readiness materials • Develop and execute global launch plans in partnership with regional marketing, commercial operations, product management, and marketing communications to drive coordinated and effective market activation • Build launch toolkits, sales enablement materials, training content, campaign assets, customer-facing tools, and portfolio playbooks that support both microbiology and molecular TB offerings • Ensure launch and commercialization plans reflect regional market differences, including varied healthcare systems, care settings, testing algorithms, public health priorities, and resource environments • Develop differentiated value propositions, messaging frameworks, and customer-facing narratives that clearly articulate the clinical, operational, economic, and public health value of TB solutions across microbiology and molecular workflows • Translate complex scientific, clinical, and technical information into clear, compelling, compliant messaging for laboratorians, clinicians, procurement stakeholders, public health decision-makers, and commercial teams • Partner with clinical marketing and medical teams on development of clinical publications, posters, scientific presentations, webinars, and educational programs that strengthen clinical credibility and customer engagement • Translate clinical evidence, guidelines, and scientific data into customer-focused strategies and messages that support adoption and strengthen our market position

🎯 Requisitos

• Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, Business, or a related field • At least 7 years of experience in global or regional strategic marketing, product marketing, product management, or commercial marketing within diagnostics, IVD, medical devices, healthcare, or life sciences • Experience in tuberculosis, infectious diseases, microbiology, molecular diagnostics, respiratory diagnostics, or related clinical areas strongly preferred • Demonstrated success developing product launch plans, launch packages, integrated campaigns, messaging frameworks, sales enablement tools, and customer-facing commercial materials • Proven ability to translate complex scientific, technical, and clinical information into clear, compelling, evidence-based marketing strategies and messaging • Experience working across global or multiregional markets, including developed and emerging healthcare environments, with ability to incorporate local clinical practices, customer needs, regulatory considerations, and market access dynamics • Solid understanding of regulated healthcare environments, including promotional versus nonpromotional boundaries, medical review processes, and compliance standards • Strategic marketer with strong ability to translate customer insights, market dynamics, clinical evidence, and portfolio priorities into actionable global marketing strategies • Strong commercial acumen with demonstrated ability to connect marketing strategy to portfolio growth, customer adoption, and business impact • Creative, energetic, and dedicated to the science and art of marketing, with intellectual curiosity and a willingness to challenge conventional approaches • Strong communication and presentation skills, with the ability to engage a wide range of audiences, including global teams, regional stakeholders, customers, scientific partners, and commercial leaders • Strong leadership presence and ability to work effectively in complex, matrixed, cross-functional environments • Ability to travel globally to regions, conferences, and customer sites as needed. Travel maybe up to 20% of time.

🏖️ Benefícios

• Health insurance • 401(k) matching • Paid time off • Flexible working hours • Professional development opportunities