Growth Marketing Manager

🕒 Julho 25

🐊 Florida – Remoto

info

💵 $65.000 - $70.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Crescimento

🦅 Patrocina Visto H1B

info

🗣️🇺🇸🇬🇧 Inglês obrigatório

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BenefitHub

51 - 200 funcionários

🤝 B2B

👥 RH Tech

💰 $850.000 Venture Round em 2011-03

B2B • HR Tech

A BenefitHub é o principal portal de benefícios para funcionários e mercado de descontos do mundo. Agora utilizado por milhares de empregadores globalmente, incluindo nos EUA, Canadá, Índia e Reino Unido, somos uma das empresas de crescimento mais rápido do setor e não temos planos de desacelerar.

Descrição

• Identify and execute integrated growth initiatives that drive growth and revenue across all properties. • Own qualified lead generation and measurable pipeline growth. • Manage Google Ads and other paid acquisition channels as primary engine for growth. • Strengthen pipeline health, optimize demand generation programs, and ensure marketing's contribution to revenue is measurable and improving. • Create compelling sales enablement materials that clearly articulate unique value propositions and product capabilities. • Plan and execute live and virtual events. • Cultivate strategic partnerships and media relationships. • Contribute to cross-property marketing campaigns and initiatives.

🎯 Requisitos

• 4–6+ years of experience in growth or performance marketing, with direct, hands-on ownership of Google Ads and paid social campaigns, reporting, and tracking architectures. • Proven track record driving qualified pipeline and revenue through paid search and paid social campaigns. • Experience in developing sales enablement content and collaborating cross-functionally with sales and product teams. • Hands-on experience with Google Ads, Google Analytics (GA4), and a CRM/marketing automation platform (HubSpot experience preferred), including meticulous conversion tracking and tag management (e.g. Google Tag Manager) to accurately attribute outcomes from source to pipeline. • Strong analytical skills, including channel- and funnel-level analysis, with comfort presenting data and recommendations to marketing leadership and internal stakeholders. • Strong messaging and copywriting skills, with the ability to translate product capabilities into clear value propositions and differentiators across platforms and materials. • Google Ads certification preferred, additional paid platform or analytics certifications a plus. • Exceptional attention to detail. • Working knowledge of SEO (technical health, site structure, on-page optimization, and content and keyword strategy) sufficient to grow organic search visibility and qualified traffic is a plus. • Familiarity with Generative Engine Optimization (GEO) and how brands surface in AI search experiences such as AI Overviews, ChatGPT, and Perplexity, or a demonstrated ability to stay current with emerging search channels. • (Preferred) Event and partnership management experience a plus.

🏖️ Benefícios

• Medical, Vision, and Dental (Employer paid 75% of monthly contributions) • Domestic Partner Coverage for all insurance plans • 100% employer-paid Life Insurance • 401(K) retirement plan options (including employer contribution) • Generous Paid Time Off (PTO) • Generous Paid Paternity and Maternity Leave Policies • 11 Holidays (Including office closed day after Thanksgiving) • Professional development opportunities • Flexible work schedules • Collaborative and innovative work environment • Remote-friendly work arrangements • Employee discount program • Flexible Spending Account program • Voluntary Benefit Programs (STD, LTD, Life Insurance, Accident)

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