Director, International Marketing

🕒 Junho 1

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BetterHelp

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2013

👥 B2C

⚕️ Seguro de Saúde

🧘 Bem-estar

B2C • Healthcare Insurance • Wellness

BetterHelp é o maior serviço de terapia online do mundo, oferecendo uma plataforma onde indivíduos podem se conectar com terapeutas licenciados por meio de sessões de texto, chat, áudio ou vídeo. O serviço permite que os usuários encontrem facilmente um terapeuta que atenda às suas necessidades e preferências específicas, tornando o apoio à saúde mental acessível de qualquer lugar e a qualquer momento. Com uma rede de mais de 30. 000 profissionais licenciados, a BetterHelp busca melhorar o bem-estar mental atendendo a uma variedade de questões, como depressão, ansiedade, relacionamentos e traumas, garantindo o mesmo nível de profissionalismo da terapia tradicional em consultório.

Descrição

• Oversee the paid media strategy and planning across BetterHelp’s Tier 1, Tier 2, and Rest of World International markets to achieve optimal ROI and Brand KPIs. • Identify and implement new initiatives to deliver growth in new clients and revenue across all stages of the acquisition funnel and member journey. • Partner closely with cross-functional teams including growth marketing, brand, creative, product, service success, international operations and country teams prioritize and implement the highest impact international growth strategies. • Oversee the international testing roadmap including incrementality, new channel, landing page and creative testing. • Build the resourcing plan to most effectively deliver on BetterHelp’s growth and brand KPIs across agencies, in-house teams, local partners, and contractors. • Partner with country and operations teams to develop go to market strategies and help to oversee them for successful new market launches. • Partner with internal and external insights teams to analyze global market trends, media consumption, customer behavior, and competitive landscapes to identify opportunities for growth. • Ensure optimal localization of marketing assets, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions. • Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements. • Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives.

🎯 Requisitos

• Bachelor’s or Master’s degree in Marketing, Business, or a related field. • 10+ years of experience in international marketing, growth marketing, or related fields. • Experience managing large performance marketing budgets across countries. • Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making. • Excellent communication, leadership, and people management skills, with the ability to influence stakeholders across cultures. • Fluency in multiple languages is a plus. • Ability to travel internationally as needed.

🏖️ Benefícios

• Remote work with regular in-person bonding experiences sponsored by the company • Competitive compensation • Holistic perks program (including free therapy, employee wellness, and more) • Excellent health, dental, and vision coverage • 401k benefits with employer matching contribution • The chance to build something that changes lives – and that people love • Any piece of hardware or software that will make you happy and productive • An awesome community of co-workers