Vice President of Marketing

🕒 Maio 29

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Impiricus

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2020

⚕️ Seguro de Saúde

💳 Fintech

🤖 Inteligência Artificial

💰 $3.000.000 Seed Round em 2022-04

Healthcare Insurance • Fintech • Artificial Intelligence

Impiricus é uma plataforma de engajamento de HCPs de última geração, desenvolvida para facilitar a comunicação entre os provedores de saúde (HCPs) e a indústria farmacêutica. Fundada por médicos, aborda a redução do acesso aos HCPs ao fornecer notícias e recursos do setor diretamente ao seu alcance. Com uma estrutura robusta centrada em API, a plataforma permite que parceiros rastreiem o engajamento, analisem dados e entreguem conteúdo de alto valor de forma eficiente.

Descrição

• Define and evolve the DocUpdate brand as the company scales • Build a culturally relevant healthcare brand clinicians genuinely want to be associated with • Shape messaging across every touchpoint while preserving trust and clinical credibility • Ensure the brand consistently reflects our physician-first identity and voice • Translate complex healthcare workflows into clear, compelling storytelling • Build a strong physician founder brand and turn us into one of the most influential physician-founder voices in healthcare • Develop high-impact thought leadership strategy across social channels (Instagram, YouTube, LinkedIn, X, Reddit), podcasts, press, speaking engagements, and video • Create a scalable content engine around founder insights, physician advocacy, innovation, and access to care • Help position DocUpdate as the trusted voice connecting clinicians, industry, and patient access • Own clinician acquisition strategy across paid, organic, partnerships, referrals, and lifecycle marketing • Work with team to scale physician acquisition efficiently while maintaining brand quality and trust • Provide ideas for experimentation across channels including Meta, LinkedIn, Google, creator partnerships, podcasts, newsletters, events, and emerging platforms • Support full-funnel growth systems with strong attribution and performance analytics • Drive app downloads, clinician verification, activation, and retention • Expand and strengthen the DocUpdate physician community and advisory network • Create programs that increase engagement, loyalty, referrals, and clinician advocacy • Develop meaningful clinician experiences online and in-person • Build community initiatives that feel premium, valuable, and relationship-driven — not transactional • Help physicians feel connected to each other, not just to the product • Own DocUpdate’s event strategy across conferences, dinners, summits, pop-ups, roundtables, and physician experiences • Create healthcare experiences people genuinely want to attend • Elevate DocUpdate’s physical presence at conferences and industry gatherings • Build experiences that strengthen community, trust, and word-of-mouth growth • Lead content strategy across video, social, editorial, email, podcasts, physician stories, and campaigns • Build highly shareable content clinicians actually engage with • Oversee creative direction and maintain exceptional brand standards • Develop campaigns that feel modern, intelligent, human, and clinically grounded • Create viral product launches and moments that earn attention organically • Recruit and lead a high-performing modern marketing team • Build a culture of creativity, speed, accountability, and taste • Partner closely with product, partnerships, operations, and leadership • Bring structure and prioritization to a fast-moving organization

🎯 Requisitos

• 7+ years in marketing, brand, growth, or community leadership • Experience building culturally relevant brands with passionate communities • Proven success leading multi-channel acquisition and growth • Strong background across: • Paid media • Organic social • Influencer strategy • Community building • Lifecycle marketing • Content strategy • Experiential/events • Product launches • Experience scaling consumer, membership, creator-led, or community-driven brands • Exceptional communication and storytelling instincts • Strong creative judgment and brand taste • Analytical enough to understand performance metrics without becoming purely performance-driven.

🏖️ Benefícios

• Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge • Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan) • 100% paid short- and long-term disability, plus life and AD&D insurance • Take the time you need with a flexible vacation policy — recharge your batteries your way • Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months) • If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option. • We’ll ship you the gear you need to create a comfortable workspace at home. • Save for your future with tax advantages (and company match!)