Principal Offline Acquisition Marketing

🕒 Maio 27

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $127.000 - $223.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Ethos

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Insurance

A Ethos é uma provedora de seguros de vida que oferece uma maneira rápida e conveniente para os clientes se inscreverem e receberem cobertura de seguro de vida. Especializando-se em apólices sem exigência de exames médicos, a Ethos permite que indivíduos garantam seguro de vida rapidamente, com opções de cobertura que variam desde seguro de vida temporário de diversas durações até apólices de vida inteira garantidas. A empresa enfatiza a facilidade de uso, oferecendo ferramentas online como calculadoras de cobertura e recursos educacionais, além de suporte ao cliente e ao corretor. A Ethos também oferece benefícios adicionais como auxílios para planejamento imobiliário como parte de seus pacotes de seguro.

Descrição

• Own both strategy and execution to drive marketing performance in line with budget and goals. • Track performance on a weekly and monthly basis and make adjustments to improve target KPIs. • Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manage. • Manage external agencies in executing media buys, negotiations, contracts, and reconciliations. • Regularly perform deep analysis on channel performance and implement optimization strategies. • Demonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI enabled systems. • Drive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadership. • Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices.

🎯 Requisitos

• Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred. • A deep knowledge of the landscape in your channel of domain expertise. Experience with at least two of the following channels: Radio, Podcasts, Direct Mail, Creator Partnerships, Sponsorships. • Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies). • Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high impact growth strategies. • A minimum of 5 years of experience of direct response marketing experience with 3+ years managing offline performance Marketing campaigns at a high growth company where user acquisition was critical to the company’s growth. • Advanced MS Excel and ability to work effectively with AI tools (ie, Hex, Claude, Gemini). • Excited by the chance to both develop a marketing strategy and hands on optimization. • Experience with adtech and data teams to prioritize your platform and measurement needs. • Have a rigorous approach to testing, iterating, and implementing learnings.

🏖️ Benefícios

• Health insurance • 401(k) • Paid time off • Professional development opportunities