Manager, Lifecycle Marketing – Provider Network

🕒 Março 10

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BetterHelp

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2013

👥 B2C

⚕️ Seguro de Saúde

🧘 Bem-estar

B2C • Healthcare Insurance • Wellness

BetterHelp é o maior serviço de terapia online do mundo, oferecendo uma plataforma onde indivíduos podem se conectar com terapeutas licenciados por meio de sessões de texto, chat, áudio ou vídeo. O serviço permite que os usuários encontrem facilmente um terapeuta que atenda às suas necessidades e preferências específicas, tornando o apoio à saúde mental acessível de qualquer lugar e a qualquer momento. Com uma rede de mais de 30. 000 profissionais licenciados, a BetterHelp busca melhorar o bem-estar mental atendendo a uma variedade de questões, como depressão, ansiedade, relacionamentos e traumas, garantindo o mesmo nível de profissionalismo da terapia tradicional em consultório.

Descrição

• Develop and execute lifecycle marketing programs that support provider acquisition, onboarding, activation, engagement, retention, and reactivation. • Design segmented and personalized messaging strategies tailored to different provider cohorts (e.g., tenure, specialty, activity level, performance indicators). • Partner with Product, Clinical, Provider Operations, and Brand teams to align lifecycle campaigns with product updates, policy changes, educational initiatives, and business priorities. • Build automated workflows and behavioral triggers that guide providers through key lifecycle stages and encourage healthy platform engagement. • Run A/B tests and multivariate experiments to optimize messaging, timing, channel mix, and engagement strategies. • Analyze campaign performance and provider behavior data to identify friction points, churn signals, and engagement opportunities. • Support the development and maintenance of a provider lifecycle roadmap that drives measurable improvements in retention, satisfaction, and long-term value. • Collaborate with Analytics to develop dashboards and reporting that surface actionable insights related to provider activation, engagement, and churn. • Ensure communications reflect BetterHelp’s mission, clinical integrity, and commitment to provider well-being. • Stay current on lifecycle best practices, CRM tools, and marketplace engagement strategies to continuously improve the provider experience.

🎯 Requisitos

• 4–7 years of experience in CRM, lifecycle marketing, or related fields. • Experience working in two-sided marketplaces, subscription businesses, or high-growth consumer or platform environments preferred. • Strong understanding of customer/provider journey mapping, segmentation, and lifecycle optimization. • Demonstrated experience driving engagement and retention strategies. • Hands-on experience with modern ESPs and marketing automation platforms (e.g., Iterable, Salesforce Marketing Cloud, Braze, Klaviyo, etc.). • Comfort working with behavioral and operational data to inform decision-making. • Strong analytical mindset with experience interpreting dashboards and translating insights into execution. • Experience running A/B tests and performance optimization across one or more channels (email, SMS, push, in-app). • Strong cross-functional collaboration skills; experience partnering with Product, Operations, Analytics, and Brand teams. • Familiarity with privacy regulations and communication compliance best practices (e.g., GDPR, CAN-SPAM, TCPA). • Experience engaging professional audiences (e.g., clinicians, contractors, service providers) is a plus.

🏖️ Benefícios

• Remote work with regular in-person bonding experiences sponsored by the company • Competitive compensation • Holistic perks program (including free therapy, employee wellness, and more) • Excellent health, dental, and vision coverage • 401k benefits with employer matching contribution • The chance to build something that changes lives – and that people love • Any piece of hardware or software that will make you happy and productive • An awesome community of co-workers