Director, Media Strategy – Execution

🔥 21 horas atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 10%

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BioMarin Pharmaceutical Inc.

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1997

🏥 Saúde

🧬 Biotecnologia

💊 Farmacêutico

💰 Post-IPO Debt em 2020-05

Healthcare • Biotechnology • Pharmaceuticals

BioMarin Pharmaceutical Inc. é uma empresa global líder em biotecnologia, dedicada a transformar descobertas genéticas em medicamentos inovadores. Fundada em 1997, a companhia desenvolveu oito produtos já comercializados que tratam doenças genéticas e doenças de depósito lisossômico potencialmente fatais, como acondroplasia e hemofilia A grave. A BioMarin também investe fortemente em pesquisa e desenvolvimento, com um pipeline robusto de medicamentos em investigação em diferentes fases de ensaios clínicos. A missão da empresa é aprimorar o cuidado ao paciente, aproveitando sua expertise científica para compreender as causas subjacentes dessas condições. A BioMarin é comprometida com a inclusão e a defesa dos pacientes, engajando-se de perto com as comunidades para elevar o nível de cuidado e a qualidade de vida das pessoas com condições raras.

Descrição

• Lead portfolio-level media strategy across the U.S. Metabolic Conditions Business Unit, including five disease states • Develop annual, quarterly, and in-cycle media plans with the media agency • Define media objectives for awareness, education, diagnosis, treatment consideration, patient finding, switching, retention, adherence, and customer engagement • Drive integrated HCP and patient/caregiver media planning across paid search, paid social, programmatic, endemic and non-endemic media, video/CTV, digital partnerships, and emerging platforms • Lead media budget planning, allocation, scenario development, and funding tradeoff recommendations • Oversee agency partners across strategy, planning, buying, trafficking, tagging, optimization, reporting, innovation, and budget stewardship • Partner with Procurement, Finance, Commercial Operations, and brand teams on media efficiency, fees, invoices, accruals, and reconciliations • Establish consistent planning principles, operating rhythms, decision forums, documentation standards, and performance review processes • Collaborate with Brand Marketing, Digital & Analytics, Business Operations, CRM, Privacy, and Compliance teams on omnichannel integration • Define measurement frameworks, KPIs, dashboards, reporting inputs, and learning agendas; identify optimization opportunities • Champion test-and-learn initiatives involving emerging channels, media partnerships, AI-enabled opportunities, audience refinement, creative testing, and measurement pilots • Share portfolio-level learnings and best practices across brands • Influence senior stakeholders through structured recommendations, clear storytelling, strategic judgment, and evidence-based decision-making • Coordinate cross-functional workstreams, guide agency teams, and mentor colleagues • Perform other duties as assigned

🎯 Requisitos

• Bachelor’s degree or equivalent combination of education and relevant experience • At least ten years of experience in media strategy, media planning, digital marketing, omnichannel engagement or related commercial disciplines • Direct experience working at a media agency, including media planning, buying, trafficking, tagging, optimization, or reporting deliverables • Ability to develop integrated HCP and patient/caregiver media strategies • Strong knowledge of paid search, paid social, programmatic, video/CTV, endemic media, non-endemic media, digital partnerships, CRM-connected journeys, and emerging media models • Experience managing media budgets, agency partners, vendor relationships, media authorizations, scope discussions, reporting, and investment tradeoffs • Experience using campaign reporting, dashboards, test results, audience quality indicators, web analytics, and performance data • Understanding of U.S. pharmaceutical marketing dynamics, HCP engagement, patient and caregiver journeys, promotional review requirements, privacy considerations, and compliant data use • Strong strategic thinking, analytical orientation, financial acumen, communication skills, and ability to influence senior stakeholders • Excellent organizational skills and ability to manage multiple brands, priorities, timelines, partners, and decision processes • Nice to have: rare disease brand experience, portfolio-level media planning, media measurement, healthcare data partners, clean rooms, web analytics, business intelligence tools, marketing automation platforms, agency economics, and emerging media/AI experience

🏖️ Benefícios

• Equal Opportunity Employer/Veterans/Disabled • Support for environmental protection, injury prevention, and continual improvement of EHS management systems • EHS initiatives and training