Campaign QA Specialist

🕒 Maio 21

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BM Digital

SiteLinkedInTodas as Vagas

51 - 200 funcionários

A BM Digital é a empresa líder em marketing digital. Nossa missão é inspirar pessoas e marcas a gerar impacto por meio de criatividade, mídia e inovação. Acreditamos que a melhor forma de alcançar isso é promovendo uma comunidade inclusiva, onde cada colaborador tenha a oportunidade de se tornar sua melhor versão criativa e profissional.

Descrição

• QA all campaign builds across Meta (primary), Google, and TikTok prior to launch, verifying ad set structure, naming conventions, budget allocation, audience targeting, placements, and scheduling • Confirm creative assets are correctly mapped to the appropriate ad sets and align with the approved brief — including copy, CTAs, landing page URLs, and UTM parameters • Validate tracking setup across platforms, ensuring pixel fires, CAPI events, conversion actions, and attribution windows are correctly configured • Identify and document pre-launch discrepancies, routing issues back to the media buyer with clear, actionable notes on what needs to be corrected • Maintain a structured QA checklist and launch log for every campaign to ensure consistency and accountability across accounts and platforms • Support occasional campaign builds on Google and TikTok as needed

🎯 Requisitos

• Hands-on experience with Meta Ads Manager, Google Ads, and TikTok Ads Manager • Solid understanding of campaign architecture — campaign, ad set, and ad-level structure across platforms • Familiarity with tracking infrastructure including Meta Pixel, CAPI, Google conversion tracking, and attribution window logic • Strong working knowledge of UTM parameter conventions and URL QA • Exceptional attention to detail with a systematic, checklist-driven approach to work • Clear written communication skills — able to flag issues concisely and without ambiguity • Ability to work to tight pre-launch deadlines without compromising accuracy • Experience with or exposure to media buying is a plus, but not required.