Senior Manager, Integrated Media Strategy

Vaga não está no LinkedIn

🕒 Agosto 21

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $130.000 - $150.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

🦅 Patrocina Visto H1B

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CARE

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

Fundada em 1945

🍽️ Alimentos e Bebidas

🏥 Saúde

📦 Logística

💰 Grant em 2021-11

Food & Beverage • Healthcare • Logistics

A CARE é uma organização humanitária global dedicada a acabar com a pobreza e oferecer ajuda vital. Há quase 80 anos, a organização fornece resposta a emergências, alimentos e água, serviços de saúde, educação e programas voltados para mulheres e meninas em mais de 120 países, enfatizando soluções lideradas localmente e alta eficiência dos programas. A CARE opera como uma organização sem fins lucrativos 501(c)(3) que arrecada doações e mobiliza esforços de advocacia e desenvolvimento para aliviar a fome, promover a igualdade e apoiar a resiliência comunitária a longo prazo.

Descrição

• Orchestrate Care Access’s multi-channel media strategy to optimize media ROI and drive conversion for health programs • Own the media strategy discipline from audience definition and market intelligence through investment planning, performance management, and continuous experimentation • Drive integrated planning, stakeholder alignment, and campaign execution to increase patient engagement and recruitment • Develop and refine actionable audience segments using first-party, platform, behavioral, geographic, and market data • Translate patient and market insights into targeting, messaging, channel, and investment recommendations • Partner with Analytics, CRM/Marketing Automation, Clinical Operations, and Recruitment Operations on audience definitions, data requirements, and activation-ready segments • Develop and implement full-funnel media strategies, defining channel roles, audience sequencing, investment mix, flighting, KPIs, and optimization triggers • Balance national and local-market investment based on recruitment priorities, projected yield, market opportunity, site capacity, and business needs • Analyze audience and campaign data to inform strategy and optimization • Create standardized strategic-planning templates and briefing processes • Set strategy for paid social, programmatic, video, OOH, paid search, and other patient recruitment channels • Own the channel roadmap and determine when to scale, introduce, or retire tactics • Maintain hands-on platform fluency while setting strategic direction, quality standards, and operating rhythms for internal specialists and external partners • Conduct performance deep dives and identify growth opportunities and execution refinements • Manage and allocate a multi-million dollar digital media budget, including forecasting, pacing, scenario planning, and reallocation recommendations • Establish campaign tracking, governance, and version-control systems • Lead agency and vendor strategy, including scope definition, performance expectations, evaluation, and accountability • Define measurement plans connecting media KPIs to recruitment outcomes and business impact • Establish performance cadences including in-flight optimization, weekly reporting, monthly business reviews, and campaign learning agendas • Create a prioritized test-and-learn roadmap across creative, audience, channel, bidding, landing page, market, and investment hypotheses • Architect A/B testing, geo-holdouts, lift studies, and incrementality experiments • Partner with Analytics to advance attribution and incrementality capabilities, including multi-touch attribution and marketing mix modeling • Partner with Development and Analytics to further build marketing automation capabilities

🎯 Requisitos

• Must have experience in healthcare media strategy • Expertise in full funnel campaign strategy, including paid social, programmatic, paid search and other marketing channels • Data-driven mindset with experience defining KPIs and translating performance insights into optimization recommendations • Demonstrated ability to influence and align senior stakeholders • Passion for data analysis and uncovering growth opportunities • Experience in building multi-million dollar ad strategies • Proactive problem-solver with excellent attention to detail • Clear communicator with the ability to distill strategic priorities into executable GTM plans • Strong commitment to embracing and leveraging AI tools in day-to-day tasks • Ability to lead cross-functional teams and manage multiple projects • Hands-on platform experience is required for teaching/training teams • Experience in audience building platforms (experience with MRI is a plus!) • Bachelor’s degree in marketing or a related field • 7-9 years of experience in integrated media strategy (must have experience in healthcare) • Previous experience in an agency setting • Ability to use keyboards and other computer equipment • Remote within the United States • Care Access is unable to sponsor work visas at this time

🏖️ Benefícios

• Paid Time Off (PTO) and Company Paid Holidays • 100% Employer paid medical, dental, and vision insurance plan options • Health Savings Account and Flexible Spending Accounts • Bi-weekly HSA employer contribution • Company paid Short-Term Disability and Long-Term Disability • 401(k) Retirement Plan, with Company Match