Senior Paid Media Manager

🕒 2 dias atrás

🤠 Texas – Remoto

🤠 Texas – Remote

💵 $90.000 - $125.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 20%

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Clients Blackbox, Inc.

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2021

📣 Marketing

🤝 B2B

💸 Finanças

Marketing • B2B • Finance

A <Clients Blackbox, Inc. > é uma agência de branding de performance e geração de demanda que faz parceria com Consultores de Investimento Registrados (RIAs) para adquirir clientes com alto patrimônio líquido e pré-aposentados por meio de marketing digital focado na educação. Eles fornecem um serviço totalmente gerenciado, pronto para uso, que inclui criação de roteiros para vídeos, criação de conteúdo, segmentação proprietária (incluindo conjuntos de dados de alto patrimônio), otimização em tempo real e processos de conformidade focados em RIAs. A empresa enfatiza ROI mensurável e crescimento de valor de marca, destacando seu status de Parceira de Negócios da Meta e métricas rastreadas de extensivos testes de anúncios e geração de agendamentos.

Descrição

• Own a portfolio of client accounts and serve as the primary strategic point of contact • Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps • Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls • Translate performance data into clear recommendations and strategic decisions • Build client relationships supporting retention, renewals, and referrals • Proactively identify and address account risks and opportunities • Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking • Manage budgets, audiences, bid strategies, account structure, and creative testing • Monitor daily performance against cost-per-appointment and other key acquisition metrics • Diagnose underperforming campaigns and determine performance improvements • Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables • Write direct-response ad copy and video sales letter scripts for financial services audiences • Develop hooks, angles, offers, and messaging variations for testing • Use performance data to generate creative and messaging hypotheses • Collaborate with video editors and provide clear creative direction • Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment • Set up and troubleshoot tracking, Meta pixels, and conversion events • Configure Calendly integrations, Zapier automations, and lead-routing workflows • Identify and resolve technical issues between advertising platforms and client systems • Evaluate media, messaging, tracking, and lead flow to identify funnel problems • Report to the Associate Director of Operations and remain accountable for client performance, relationships, and retention

🎯 Requisitos

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility • Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations • Proven ability to manage campaigns toward defined performance targets while supporting client retention • Strong direct-response copywriting skills, including ad copy and scripts • Experience developing and testing creative concepts, hooks, angles, and messaging • Experience with conversion tracking, pixels, and basic marketing automation • Strong communication, organization, analytical, and problem-solving skills • Financial services marketing preferred • Lead-generation and appointment-setting campaigns preferred • Video sales letter marketing preferred • High-ticket or considered-purchase funnels preferred • Performance marketing agency experience preferred • Direct-response advertising preferred • Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels • Upper-range candidates should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions • Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred

🏖️ Benefícios

• Paid Time Off, including vacation, sick time, and public holidays • Training & Development • Work From Home • Flexible Schedule • Performance Bonus

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