Senior Enterprise Marketing Manager

🕒 Julho 24

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $170.765 - $200.900 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Coinbase

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2012

💼 Consultoria

₿ Cripto

💸 Finanças

💰 $21.400.000 Post-IPO Equity em 2022-11

Consulting • Crypto • Finance

A Coinbase é uma exchange de criptomoedas líder que permite que pessoas físicas e instituições comprem, vendam e negociem diversos criptoativos, como Bitcoin e Ethereum. A empresa oferece ferramentas avançadas de trading, soluções institucionais e uma carteira de autocustódia para armazenar e gerenciar criptomoedas. Com forte foco em segurança e transparência, a Coinbase disponibiliza uma plataforma confiável usada por milhões de pessoas no mundo todo. Ela oferece diversos recursos, incluindo staking, ganhos de recompensas e a possibilidade de gastar cripto por meio de seus cartões. Além disso, a Coinbase fornece ferramentas para desenvolvedores e APIs para construir aplicações onchain, tornando-se um hub completo para participar da economia cripto.

Descrição

• Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization). • Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles. • Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers. • Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap. • Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them. • Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.

🎯 Requisitos

• 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets. • Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results. • Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions. • Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution. • Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion. • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

🏖️ Benefícios

• Total compensation may also include equity and bonus eligibility • medical, dental, vision, 401(k)