Demand Generation Manager

🕒 Julho 10

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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ConnectWise

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1982

☁️ SaaS

🔒 Cibersegurança

🏢 Corporativo

💰 $585.000 Seed Round em 2019-06

SaaS • Cybersecurity • Enterprise

A ConnectWise é um provedor líder de software e serviços para provedores de serviços gerenciados (MSPs), oferecendo soluções projetadas para automatizar e otimizar operações em gestão de TI, cibersegurança e gestão empresarial. Sua plataforma Asio é especialmente desenvolvida para MSPs, oferecendo ferramentas para monitoramento e gerenciamento unificado, cibersegurança, proteção de dados e gestão empresarial. A ConnectWise fornece serviços como automação de serviços profissionais, monitoramento e gerenciamento remoto (RMM), automação de cotações e propostas, documentação de TI e gestão financeira, entre outros. Através de parcerias e integrações com fornecedores de alta reputação, a ConnectWise melhora sua oferta para gestão de serviços de TI. A empresa também organiza eventos do setor e fornece suporte à comunidade para promover o crescimento e a inovação no setor de MSPs.

Descrição

• Own the demand generation strategy and execution for IT buyers across target industries, partnering closely with Sales leadership and cross-functional teams to build a scalable, high-performing growth engine • Help evolve and operationalize ConnectWise's go-to-market approach for internal IT, adapting and tailoring existing GTM motions to effectively reach, engage, and convert internal IT buyers. • Develop and execute integrated campaign strategies spanning channel/indirect motions, digital demand generation, and brand awareness programs to drive pipeline and revenue outcomes. • Orchestrate integrated campaigns across inbound and outbound channels in partnership with Field Marketing, Digital Marketing, and Marketing Ops • Own pipeline metrics for the internal IT business, including MQL volume, MQL-to-SQO conversion, pipeline creation, velocity, and contribution to bookings targets. • Partner with Rev Ops to build reporting rhythms that track performance, surface leakage, and drive continuous optimization • Act as the internal champion for the internal IT buyer segment, communicating campaign strategy, performance, insights, and upcoming programs to Sales leadership and key stakeholders. • Identify gaps in the demand engine and bring forward recommendations to close them

🎯 Requisitos

• 6+ years in B2B demand generation, with a track record of owning pipeline targets and delivering results, not just executing tasks • Experience building or launching demand gen programs from scratch, not just optimizing existing ones • Strong cross-functional instincts: you know how to align with Sales, work with PMM, and get things done without perfect conditions • Hands-on experience with Martech (Salesforce, Marketo or HubSpot, Outreach or similar) and a solid grasp of funnel mechanics • Data-driven mindset: You leverage data to continuously improve performance. • Bias toward action, you don’t wait for perfect alignment or a fully built playbook to start moving • Experience in a SaaS or IT channel environment strongly preferred • Bachelor’s degree in a related field or equivalent work experience.

🏖️ Benefícios

• ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment.