Senior Integrated Paid Media Strategist

🕒 Julho 10

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Stratacomm

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💼 Consultoria

📦 Logística

🏥 Saúde

Consulting • Logistics • Healthcare

A Stratacomm é uma agência de comunicações integrada, de propriedade independente, com escritórios localizados em Washington, D. C. e Detroit, além de uma equipe remota distribuída por todo os EUA. A empresa é especializada em uma gama de serviços de comunicação que incluem soluções digitais criativas, mídia paga, assuntos públicos, relações públicas, pesquisa e planejamento. A Stratacomm é conhecida por sua expertise em setores como energia e sustentabilidade, governo, mudança social, transporte e nova mobilidade. A agência trabalhou em projetos significativos, como a execução de estratégias de mídia paga para reduzir mortes por direção sob influência e fornecendo suporte de comunicação ao Grupo de Transporte de Alumínio.

Descrição

• Develop insight-driven media strategies aligned with client business objectives, communications goals, KPIs, and budgets. • Translate audience research into integrated media recommendations across Search, Social, Programmatic, Display, Video, CTV, Audio, Broadcast, Print, OOH, and emerging platforms. • Conduct audience analysis using tools such as MRI-Simmons, GWI, eMarketer, Nielsen, and first-party data sources. • Build comprehensive media plans including channel strategy, targeting, flighting, budgeting, forecasting, and measurement frameworks. • Identify opportunities to test new media channels, technologies, AI capabilities, and emerging platform features that improve campaign performance. • Collaborate with client leadership, creative, analytics, and digital teams to ensure media strategy supports the broader communications effort. • Execute media buys directly across major advertising platforms, including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other self-service platforms. • Develop RFPs, evaluate proposals, negotiate rates, secure added value, and manage publisher and vendor relationships. • Issue insertion orders, oversee trafficking, coordinate creative delivery, and ensure campaigns launch accurately and on schedule. • Maintain campaign documentation, including media plans, buy summaries, specifications, UTMs, authorization tracking, and campaign setup materials. • Monitor live campaign performance and pacing across multiple channels. • Analyze KPIs including impressions, reach, CTR, CPC, CPM, CPA, ROAS, VCR, engagement, and conversion metrics. • Make data-driven optimization recommendations involving audiences, creative, bidding strategies, placements, frequency, and budgets. • Troubleshoot tracking, tagging, pixel implementation, and delivery issues in partnership with analytics and technical teams. • Lead structured testing initiatives to continuously improve campaign effectiveness. • Manage campaign budgets from planning through final reconciliation. • Track authorizations, insertion orders, revisions, vendor invoices, and monthly billing. • Ensure campaigns deliver efficiently without over- or under-spending. • Identify and resolve delivery discrepancies with vendors proactively. • Develop reporting that goes beyond performance metrics to explain: What happened, Why it happened, Why it matters, What should happen next. • Present campaign performance and strategic recommendations clearly to clients and internal leadership. • Translate complex media data into actionable business insights and future planning recommendations. • Lead media discussions during client meetings with confidence and credibility. • Produce campaign wrap reports, benchmark analyses, and strategic recommendations that inform future investments.

🎯 Requisitos

• 5+ years of paid media experience with demonstrated ownership of strategy, planning, buying, optimization, and reporting. • Hands-on experience across Google Ads, Meta Ads Manager, Reddit, Snapchat and LinkedIn Campaign Manager preferred. • Experience developing integrated media plans spanning both digital and traditional channels. • Strong understanding of audience research, campaign measurement, attribution, and media analytics. • Experience negotiating directly with media vendors. • Strong financial management skills, including budget pacing, authorizations, insertion orders, and invoice reconciliation. • Excellent presentation, communication, and client relationship skills. • Close attention to detail and the ability to manage multiple priorities simultaneously.

🏖️ Benefícios

• Competitive salary and benefits • Health insurance • Dental • Vision • 401(k) • Paid holidays • Flexible PTO