Manager, Demand Generation – B2B

🕒 Julho 10

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $78.200 - $130.400 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Nielsen

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1923

📱 Mídia

📣 Marketing

💰 Post-IPO Debt em 2023-02

Media • Data Analytics • Marketing

A Nielsen é uma empresa global de mensuração e analytics de dados que fornece soluções de mensuração de audiência e métricas de mídia em diversas plataformas. Oferece serviços de mensuração cross-media abrangendo TV, digital, streaming e áudio, para um planejamento de mídia mais preciso e otimização de marketing. Seu produto carro-chefe, o Nielsen ONE, integra esses serviços para oferecer uma visão abrangente dos hábitos e preferências da audiência. Além disso, disponibiliza insights e ferramentas para entender o comportamento do consumidor e otimizar estratégias de marketing, apoiados por uma infraestrutura de dados robusta que inclui big data e metodologias de painel. A Nielsen também promove diversidade e inclusão, enfatizando uma cultura sustentada por uma força de trabalho diversa e por numerosos grupos de afinidade corporativos.

Descrição

• Play a critical role in scaling Nielsen’s revenue and market share across our core growth intelligence portfolios, including Nielsen ONE and Ad Intel. • Architect account-based marketing (ABM) strategies and multi-channel marketing campaigns to capture market intent and position Nielsen as the world’s premier media intelligence leader. • Operationalize a strict explicit and implicit dual-axis behavioral lead scoring framework to systematically evaluate engagement thresholds, intent signals, and demographic qualifiers. • Construct, track, and maintain performance dashboards inside Salesforce and marketing automation environments to carefully audit Cost Per MQL, MQL-to-SQL Conversion Velocity, and overall pipeline attribution. • Champion data hygiene, pipeline integrity, and form validation processes to maximize database quality and minimize data latency across the MarTech architecture. • Act as the authoritative day-to-day leader and operational manager for paid media and creative agency partners, steering programmatic briefs, campaign deliverables, and fiscal performance reviews.

🎯 Requisitos

• 6–10 years of professional experience in enterprise B2B demand generation, growth marketing, or performance marketing within software-as-a-service (SaaS), data analytics, media intelligence, or corporate technology industries. • Proficient, hands-on experience deploying, governing, and scaling account-targeted plays using premier Account-Based Marketing systems (specifically Demandbase or Marketo/HubSpot enterprise suites). • Advanced analytical mindset with deep experience interpreting complex cross-channel attribution metrics, building performance tables, and managing Salesforce (CRM) environments. • Structured, data-backed approach to multi-channel execution, including experience piloting search bidding logic (Target CPA), keyword portfolio expansion, text/creative A/B testing, and native platform pixel architectures. • Exceptional ability to operate collaboratively across complex matrix environments, establishing operational buy-in with sales units, Revenue Operations, creative teams, and product lines. • Professional-level expertise in Google Workspace environments. • Direct technical fluency with LinkedIn Campaign Manager, Google Ads/Bing platforms, programmatic delivery ecosystems, and enterprise CRM infrastructures. • Active working competency with AI platforms (e.g., Gemini, Claude, ChatGPT) to optimize workflow velocity, data summary operations, and initial copy development. • Native-level written and verbal English skills, with a proven ability to confidently present business analytics to executive leadership and establish strict documentation guardrails.

🏖️ Benefícios

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off • Additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility