Director, Measurement & Attribution

Vaga não está no LinkedIn

🕒 5 dias atrás

🗽 New York – Remoto

🗽 New York – Remote

💵 $170.000 - $200.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

👻 Score fantasma 0%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Por que essa pontuação:

• Aberta há 6 dias.
• As vagas desta empresa costumam ser preenchidas em 21 dias.

Candidatar-se

Encontrar Vagas Remotas Similares

Consumer Edge

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2009

💼 Consultoria

📣 Marketing

🛍️ Comércio Eletrônico

Consulting • Marketing • eCommerce

Consumer Edge é a sua chave para a tomada de decisões orientada por dados, através de insights profundos sobre o comportamento de consumo global. A empresa é especializada em fornecer dados de compra de consumidores e análises, permitindo que empresas compreendam os comportamentos de compra, padrões de gastos e dinâmicas de mercado. Com acesso a extensos conjuntos de dados cobrindo mais de 40. 000 comerciantes e 1. 800 marcas globalmente, a Consumer Edge capacita investidores e marcas corporativas com insights oportunos e acionáveis para aprimorar o desempenho e a estratégia.

Descrição

• Own closed-loop sales attribution and sales lift measurement on card, bank or SKU-level transaction data • Define the measurement offering, including sales attribution, new-to-brand, and reach and frequency • Design and launch incremental sales lift measurement with clear confidence standards across digital, CTV, social, retail media and other channels • Productize client reporting through standardized post-campaign reports, benchmarks, templates and norms • Present results to CPG, agency and retailer leaders and provide recommendations on audience selection, media allocation, channel mix, campaign frequency and future test design • Run feasibility reviews, set realistic expectations and identify setup gaps • Support pitches, proposals and proof points for new business and client growth • Set measurement standards, define privacy-safe exposure-to-purchase matching requirements and prioritize methodologies and client-ready offerings • Work with Product, Engineering, DSPs, clean rooms, retailers and other partners to build an automated measurement pipeline • Partner with and develop a senior data analyst and grow the team • Use AI to automate routine analysis, QA and reporting

🎯 Requisitos

• 10+ years in advertising measurement and analytics, including experience in retail media, commerce media or purchase-based measurement • Experience developing and commercializing measurement solutions that demonstrate advertising effectiveness and support client acquisition, retention and growth • Hands-on experience with closed-loop sales attribution and sales lift measurement using card, bank, SKU-level or comparable purchase transaction data • Deep expertise in incrementality and causal inference • Strong understanding of DSPs, retail media networks, programmatic advertising, clean rooms and campaign exposure data • Experience integrating measurement with partners and platforms • Strong SQL and Python (or R); ability to build and check models independently • Credibility with senior CPG, agency and retailer clients • Ability to explain complex results simply and set realistic expectations • Sound judgment about what a measurement design can and cannot prove • Experience leading or developing analysts • Comfort using AI tools as an everyday part of the work • A well-formed point of view on measurement best practices and conviction to defend it with clients and internally

🏖️ Benefícios

• Competitive compensation • Company equity • 401(k) matching • Paid parental leave • Flexible and generous time off • Work-from-home flexibility • Subsidized health benefits • Performance-based bonus opportunity

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo