Paid Search Ads Manager

🕒 Junho 3

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $120.000 - $140.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Curology

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2014

💄 Beleza

⚕️ Seguro de Saúde

🛍️ Comércio Eletrônico

💰 Funding Round em 2021-03

Beauty • Healthcare Insurance • eCommerce

A Curology é uma empresa de cuidados com a pele personalizados que oferece planos de tratamento sob medida para abordar diversas preocupações de pele e cabelo, como acne, antienvelhecimento e queda de cabelo. A empresa oferece uma ampla linha de produtos, incluindo fórmulas sob prescrição, limpadores, hidratantes, séruns e mais, todos adaptados às necessidades individuais. Os clientes começam com uma consulta na qual compartilham seu histórico médico e objetivos para a pele; essas informações são avaliadas por profissionais licenciados em dermatologia. Em seguida, a Curology cria fórmulas personalizadas com ingredientes clinicamente comprovados e envia os produtos diretamente aos clientes a cada dois meses. A empresa enfatiza resultados reais por meio de depoimentos e oferece soluções de skincare por assinatura.

Descrição

• Own day-to-day management and optimization of paid acquisition campaigns across Google Search, Performance Max, YouTube, Shopping, Display, Demand Gen, and Microsoft/Bing Ads—with full accountability for pacing, budget allocation, and performance to ensure efficient growth and profitability. • Launch, manage, and optimize campaigns with a clear focus on lowering CAC and improving CVR; identify scaling opportunities while maintaining efficiency targets. • Identify, evaluate, and help scale emerging acquisition opportunities across AI/LLM search platforms (e.g., Perplexity, ChatGPT, Gemini), Apple Search Ads, new Google AI-driven ad surfaces, and additional channels relevant to customer acquisition. • Conduct keyword, audience, bidding, feed, and landing page optimizations with precision and rigor—moving quickly on reversible decisions and escalating appropriately on high-stakes ones. • Develop and iterate on ad copy and messaging strategies informed by search intent, performance data, competitive trends, and creative testing insights. • Analyze campaign and funnel performance to uncover insights and optimization opportunities—translating data into clear, actionable recommendations for internal stakeholders. • Build performance reporting and analyses that communicate channel health, trends, and strategic recommendations; present findings with a level of data storytelling that makes insights accessible to cross-functional partners. • Partner with internal stakeholders to align media strategy with broader acquisition and growth goals; continuously test and iterate on bidding strategies, audience targeting, creative, landing pages, and campaign structure. • Continuously test and iterate on bidding strategies, audience targeting, creative, landing pages, and campaign structure • Stay informed on evolving AI-driven search trends and changes within the advertising ecosystem—apply that knowledge to forward-looking channel strategy. • Leverage AI tools (Claude, ChatGPT, Gemini) to improve campaign workflows, accelerate creative ideation, streamline reporting, and enhance operational efficiency—with particular emphasis on data visualization and performance storytelling. • Identify opportunities to use automation and AI tooling to improve testing velocity, campaign management, and performance insight generation. • Stay current on evolving AI capabilities within the search advertising ecosystem and bring informed perspective on how to apply them to this channel. • Own the technical health and measurement integrity of the paid search channel across tracking, attribution, feeds, and campaign delivery • Partner with analytics, engineering, and product teams to ensure accurate conversion tracking, tagging, attribution, and event measurement across platforms • Regularly audit and troubleshoot tracking infrastructure, product feeds, landing pages, and campaign setup to proactively identify and resolve performance issues • Utilize tools such as GA4, GTM, Amplitude, and Contentsquare to analyze user behavior and understand the full customer journey from impression through conversion • Leverage funnel analysis and on-site behavioral insights to identify friction points, conversion drop-offs, and landing page optimization opportunities • Develop a strong understanding of how users interact with the site experience specifically from Google and paid search traffic, using insights to improve acquisition efficiency and conversion rates • Monitor attribution trends and platform changes to ensure continued measurement accuracy and performance stability

🎯 Requisitos

• 5-7 years of hands-on experience managing Search Ads campaigns at scale, with demonstrated accountability for large paid media budgets. • Deep expertise across Search, PMax, Shopping, YouTube, and Demand Gen campaigns. • High data proficiency: strong analytical mindset with the ability to move from raw performance data to actionable insight quickly and independently. • Proven ability to scale customer acquisition efficiently while improving CAC and CVR. • Strong understanding of conversion optimization, attribution, and performance analytics. • Proficiency with Google Ads, Microsoft Ads, GA4, and Google Tag Manager. • Familiarity with AI/LLM tools (Claude, ChatGPT, Gemini) and demonstrated use of these tools to improve workflow, reporting, or analysis. • Experience with Amplitude, Contentsquare, Tableau, and/or Asana • Ability to independently own and operate a performance marketing channel with minimal oversight. • Comfortable operating in a fast-paced, highly iterative environment. • Nice-to-Haves • Experience in subscription-based businesses. • Experience in healthcare, wellness, or other regulated industries.

🏖️ Benefícios

• 💰 Competitive compensation and equity package (RSUs) • 🥼 Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages (critical illness, accident, hospitalization), and 401(k) • 🧘🏻‍♀️ Access to wellbeing perks, including OneMedical, Spring Health, SoFi, and Employee Assistance Program • 🌴 Flexible paid time off and holiday policy • 🐣 Paid parental leave (birthing and non-birthing parents) • 💜 Employee donation matching program • 🫱🏻‍🫲🏽 Culture Committee and employee resource groups for virtual and in-person connectivity • ✨ Complimentary VIP Subscription to Curology or Agency, plus online retail discount