Senior Manager, Retail Media – Search Strategist

Vaga não está no LinkedIn

🕒 Setembro 16

🤠 Texas – Remoto

🤠 Texas – Remote

💵 $72.000 - $100.000 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

👻 Score fantasma 36%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Por que essa pontuação:

• Aberta há 57 dias.
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• 178 vagas abertas para uma equipe de 108 pessoas.

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dentsu Austria

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1900

📣 Marketing

📱 Mídia

🏢 Corporativo

Marketing • Media • Enterprise

A dentsu Austria é parte do Grupo Dentsu, atuando como parceira de crescimento e transformação integrada para organizações líderes em todo o mundo. A empresa foca em expandir os limites da transformação empresarial e do crescimento sustentável, oferecendo serviços de classe mundial e soluções integradas. A dentsu Austria está comprometida em inovar e criar experiências que enriqueçam cada negócio, com forte ênfase em pesquisa, análise e tendências de mídia. Aproveitando sua rede global de inovadores, eles se esforçam para simplificar complexidades e gerar resultados impactantes para marcas, pessoas e sociedade.

Descrição

• Provide strategic oversight and guidance on retail media search campaigns for key client accounts • Develop comprehensive retail media search strategies aligned with client objectives and KPIs • Lead campaign planning, optimization, performance management, bid strategy, keyword strategy, and audience targeting recommendations • Partner with execution teams to ensure search strategy is implemented properly • Serve as primary contact and strategic partner for key retail media accounts • Translate client business objectives into data-driven search campaign strategies • Conduct strategy reviews and business performance updates with clients • Identify opportunities to expand retail media search investments and test new channels and tactics • Manage client expectations and alignment on campaign direction and results • Analyze and report on search campaign performance with actionable improvement insights • Conduct competitive benchmarking and market trend analysis • Identify optimization opportunities in existing search campaigns • Collaborate with analytics teams to measure campaign impact and ROI • Oversee day-to-day campaign setup, launch, and optimization • Review and approve campaign details, audiences, assets, and messaging before activation • Act as escalation point for strategic questions, platform issues, and tactical challenges • Mentor execution teams on retail media search best practices • Optimize search workflows and processes • Identify cross-sell opportunities and new retail media search channels or tactics • Manage client relationships and internal stakeholder expectations through written and verbal updates • Report to the Group Director, Retail Media

🎯 Requisitos

• 4-5+ years of experience in media planning/buying roles • At least 2+ years of hands-on experience managing retail media search campaigns • Experience with Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, or similar platforms • Expertise in retail media search campaign strategy, optimization, and performance management • Knowledge of Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, and Microsoft Advertising • Knowledge of bid strategy, keyword targeting, and audience segmentation • Knowledge of ACoS, ROAS, conversion metrics, and incrementality • Knowledge of search-specific audience management tools and features • Proven account management experience • Ability to build and maintain client relationships • Ability to translate client business needs into strategic recommendations • Ability to present complex data and insights to non-technical audiences • Ability to manage multiple accounts and prioritize based on business impact • Ability to develop differentiated search campaign strategies • Ability to think strategically about search customer journeys and retail media search tactics • Ability to make data-informed recommendations and trade-offs • Ability to advise clients on search channel expansion and multi-channel integration • In-depth understanding of the retail media landscape, retail media search best practices, and advanced targeting and audience tactics specific to search • Bachelor's degree from an accredited college or university • High level of accuracy and attention to detail • Keen problem-solving and troubleshooting abilities related to retail media platform challenges • CPG, Retail, or eComm experience is a plus

🏖️ Benefícios

• Medical, vision, and dental insurance • Life insurance • Short-term and long-term disability insurance • 401k • Flexible paid time off • At least 15 paid holidays per year • Paid sick and safe leave • Paid parental leave • Flexible working arrangements with in-person collaboration • Office attendance or remote designation depending on location, role, and business needs

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