Account Lead, Paid Social

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Logo of DEPT®

DEPT®

1001 - 5000 funcionários

📣 Marketing

🤖 Inteligência Artificial

📱 Mídia

Marketing • Artificial Intelligence • Media

O Departamento de Defesa dos Estados Unidos é uma organização governamental dos EUA responsável por fornecer as forças militares necessárias para deter guerras e garantir a segurança do país. Trabalha em colaboração com seus aliados e parceiros para apoiar valores democráticos, defender leis internacionais e assegurar um mundo livre e aberto, com grande foco em regiões como o Indo-Pacífico. O Departamento está envolvido em uma ampla gama de atividades, incluindo planejamento estratégico de defesa, operações militares e prestação de assistência de segurança a países como a Ucrânia. Inclui ramos como o Exército, Marinha, Força Aérea, Corpo de Fuzileiros Navais, Força Espacial, Guarda Costeira e Guarda Nacional, desempenhando um papel vital nos setores de cibersegurança e tecnologia de defesa.

Descrição

• Lead channel-specific Paid Social strategy across Meta Ads to drive growth for client KPIs around user app acquisition • Serve as the day-to-day Meta Ads contact for a large and complex client account • Own the Meta Ads client’s social account roadmap and align tests with client priorities, performance goals, creative strategy, and cross-channel initiatives • Monitor paid social trends in the mobile space and communicate their impact on client business goals • Establish, enforce, and evolve paid social processes and best practices using tools such as Asana and platform QA frameworks • Prioritize projects and tests based on resourcing through clear dialogue with team members and the client • Serve as the senior point person for test recommendations, setup, and measurement • Build, develop, and lead high-performing teams through onboarding, delegation, coaching, and fostering inclusive, collaborative team environments

🎯 Requisitos

• Minimum 5 years of paid social advertising experience • Minimum 2 years of management experience • Proven track record scaling paid social programs for enterprise-level or highly complex clients • Deep proficiency in Meta Ads Manager • Ability to communicate paid social goals, targets, and direct-response tactics to clients • Excellent organizational, strategic, and communication skills • Ability to oversee several projects and teach optimization tasks to multiple team members • Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture • Capability to develop and execute strategic paid social plans aligned with client objectives and measurable business growth • Strong problem-solving skills and adaptability • Prior experience with mobile user app acquisition campaigns across Meta Ads is an additional advantage • Strong knowledge of MMP attribution and iOS SKAN is an additional advantage • Must be authorized to work in the U.S.

🏖️ Benefícios

• Healthcare, Dental, and Vision coverage • 401K plan, plus matching • PTO • Paid Company Holidays • Parental Leave

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